Tag: commercialization


Legends to aid Bucs brand building in Germany

Tampa Bay Buccaneers partner with Legends

The National Football League (NFL) team Tampa Bay Buccaneers (US) and the premium experiences company Legends announced recently a new partnership focused on commercialization for the team in Germany. As part of the agreement, the global premium experiences company will manage a data-driven... » Read more


Saudi Arabia historic move on sports venues

Saudi Arabia permitting the commercialisation of sport facilities

In a historic moment for the sports industry in Saudi Arabia, a royal decree was issued recently permitting the commercialization of state-owned sports venues and facilities, including naming rights and sponsorships. A ‘LinkedIn post by RISE’ stated that the above progressive move will build on... » Read more


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