Tag: AR


LA Kings seek-and-find AR experience for fans

LA Kings partner with Mercury Insurance for AR experience

Mercury Insurance and the National Hockey League (NHL) team Los Angeles Kings recently announced that the two longtime partners have teamed up to create a first-of-its-kind augmented reality (AR) experience that will send fans on a fanciful adventure through some of Los Angeles’s (US) most... » Read more


ImagineAR virtual trophy experience for fans

College Football Playoff new augmented reality

The ‘AR as a Service’ Self Service Platform ImagineAR Inc. (Canada) has said that college football fans around the world can elevate their national championships weekend experience with the CFBPlayoff mobile app, a new mobile augmented reality (AR) innovation by Imagine AR and SIDEARM Sports on... » Read more


ARound AR experience for fans in Sofi Stadium

LA Rams new fan oriented experience

The National Football League (NFL) team Los Angeles Rams is introducing a new fan-focused technology experience at their residence – the SoFi Stadium in Inglewood, California (US). Debuting at the December 4th game, fans at the SoFi Stadium were the first to experience shared augmented... » Read more


Will Twins’ shared AR app lead to gold rush?

Minnesota Twins with AR venture

It largely flew under the radar on August 22nd when the Major League Baseball (MLB) team Minnesota Twins announced that they had launched – what is believed to be the first shared augmented reality (AR) application for live sports – for use at their home ballpark – Target Field in... » Read more


Sydney FC AR perspective on new home venue

Sydney FC unveils AR stadium experience

The Australian professional soccer club Sydney FC has created an Australian-first augmented reality (AR) stadium experience to give Sydney FC members a preview of the new Sydney Football Stadium due to open this Winter. The Sydney Football Club is an Australian professional soccer club based in... » Read more