Tag: sponsor


Swiss firm AIL to ‘energize’ Lugano new digs

FC Lugano new stadium naming rights

The Swiss Super League football team FC Lugano recently struck a deal with the local energy company AIL to sponsor its new venue which is all set to go on stream in 2026. The naming rights deal will last for at least five years starting July 1st, 2025, and has been reached following 15 months of... » Read more


FIFA-QatarEnergy deal ahead of soccer show

QatarEngery new FIFA sponsor

Soccer’s global governing body FIFA has filled all of its global partnership slots ahead of the 2022 World Cup after agreeing to a new deal with QatarEnergy. The ‘SP’ stated that QatarEnergy now sits in FIFA’s top sponsorship tier alongside the likes of Visa and Qatar Airways, in a segment... » Read more


London Stadium community initiative

London Stadium with new livestyle sponsor

Get Living, an award-winning Build to Rent operator with a fast-growing portfolio, has become the first official lifestyle sponsor of the London Stadium (UK) in a partnership that cements the legacy of its East Village neighborhood as an integral part of the London 2012 Games’ history. The... » Read more


In-dire-straits The Royals changes home name

Reading FC naming rights

The English Football League (EFL) team Reading F.C. has dropped its stadium’s name and renamed it after a sponsor in a decision taken recently as the club faces a lot of financial heat. The ‘BBC’ stated that ‘The Royals’ home will no longer be known as the Madejski Stadium, and instead... » Read more


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