Tag: PIF


PIF dive deep into world of football

Saud Arabia Public Investment Fond to put GBP2bn in soccer

The Public Investment Fund (PIF) of Saudi Arabia has committed £2 billion to new long-term football sponsorship deals outside of the Premier League team Newcastle United F.C. (UK) in 2022. ‘Newcastle World’ stated that the PIF, who own 80 percent of ‘The Magpies’, has invested heavily... » Read more


Esports giants ESL Gaming-FACEIT set to merge

Esports ESL sold to Saudi Arabia

ESL Gaming and FACEIT, two of esports’ biggest tournament organizers, have announced a merger set to be finalized in Q2 of 2022. The ‘Esports Insider’ stated that the two companies had been purchased by Saudi Arabian Government-backed Savvy Gaming Group for a combined $1.5bn (~£1.1bn). ESL... » Read more


SEVEN’s ambitious plans for Saudi Arabia

Saudi Arabia - Seven

The Saudi Entertainment Ventures Company (SEVEN) – which is a fully owned subsidiary of the sovereign Public Investment Fund (PIF), and is authorized to invest, develop, and operate entertainment destinations in Saudi Arabia – has unfolded plans to expand its network by setting up additional... » Read more


Saudi tourism masterpiece Amaala standalone entity

The sovereign wealth fund of Saudi Arabia – has absorbed Amaala as a standalone company.

Public Investment Fund (PIF) – the sovereign wealth fund of Saudi Arabia – has absorbed Amaala as a standalone company. Amaala is a visionary giga-project initiated by the PIF in northwest Saudi Arabia. Amaala’s objective is to set new benchmarks in sustainable development while giving the... » Read more


Saudi group unveils plans for theme park, cinemas

Saudi Entertainment Ventures (SEVEN)

Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of Saudi Arabia’s Crown Prince Mohammed Bin Salman-led Public Investment Fund (PIF), has unveiled seven entertainment development projects, including a theme park and three cinemas, to be constructed in the kingdom as the... » Read more