Tag: Mâs Monumental

Live Nation strikes Mâs Monumental deal

Article posted by Coliseum, February 3^rd, 2026

Argentinian football club River Plate has reached an agreement allowing Live Nation to market the naming rights to Mâs Monumental stadium in Buenos Aires for 10 years. Beginning January 1, 2027, the agreement also grants Live Nation the exclusive presentation of live shows at Mâs Monumental. Olé... » Read more

El Monumental maestoso expansion plans

Article posted by Coliseum, February 2^nd, 2026

The Argentine professional football team Club Atlético River Plate, the four-time Copa Libertadores champions, has announced an expansion of their famous home facility El Monumental in Buenos Aires, Argentina. ‘THE SUN’ stated that the red and white revamp will expand its capacity by 16,000... » Read more

Facial entry tec at River Plate Stadium

Article posted by Coliseum, December 9^th, 2024

Club Atlético River Plate has installed a new Veridas facial recognition system to allow fans quicker and safer access to the Mâs Monumental stadium. The River Plate stadium is one of the largest in the world in terms of capacity, hosting over 85,000 attendees per event. Mâs Monumental Stadium,... » Read more

Monumental Stadium now Mâs Monumental

Article posted by Coliseum, April 12^th, 2022

The naming partner for Monumental Stadium in Buenos Aires, Argentina, was presented for the next seven years at a presser held on April 5th. The naming rights deal has been secured until April 2029. With the securing of the naming rights deal, the new name of Monumental Stadium is Mâs... » Read more