Tag: AMB Sports and Entertainment

AMB Sports and Entertainment first-string leadership changes

Article posted by Coliseum, July 21^st, 2026

The AMB Sports and Entertainment (AMBSE) (US) recently announced that Dietmar Exler, Chief Operating Officer (COO) of AMBSE, will retire from the organization effective August 14th, 2026, following an exceptional tenure marked by operational excellence, major event leadership and meaningful... » Read more

New club space for Mercedes-Benz Stadium

Article posted by Coliseum, October 8^th, 2024

AMB Sports and Entertainment will create a new premium club space on the 300 level of Mercedes-Benz Stadium, which is set to transform the game-day experience for fans. Rough Draft Atlanta said that scheduled to open in June 2025, the 6,500 square foot club is tailored to fans looking for a social... » Read more

‘The Benz’ capacity increase on fans’ demand

Article posted by Coliseum, April 30^th, 2021

Come May 15th, the AMB Sports and Entertainment (AMBSE) will increase capacity for events at the Mercedes-Benz Stadium (US) to 100 percent for the Major League Soccer (MLS) teams’ fixtures – Atlanta United against CF Montréal. This has been done to cater to the high demand from fans as... » Read more