Tag: fan experience


Red Bulls fans in the ‘Box Seat’, literally!

New York Red Bulls new premium options

Building on its fan experience initiatives rolled out throughout 2024, the Major League Soccer (MLS) team New York Red Bulls introduced a new premium space coming to their home field – the Red Bull Arena in Harrison, New Jersey (US) – in 2025. ‘roi-nj.com stated that known as the ‘Box... » Read more


Raiders fans in for rollicking tailgate time

Allegiant Stadium improves tailgate experience

The National Football League (NFL) team Las Vegas Raiders continue to look for ways to improve the fan experience at their home facility – the Allegiant Stadium in Paradise, Nevada (US) – one of the NFL’s newest stadiums. ‘si.com’ stated that the stadium has added its ‘Premium Tailgate... » Read more


The anatomy of ultimate fan experience

Nils Braude at Coliseum Summit EUROPE 2023

Developing a great stadium experience can bring fans and teams closer and what the venue operators dream about is to hear the rumble and roar of fans in a packed house. The in-stadium fan experience is unlike any other. What fans desire today are smart stadia that can become the crucibles of... » Read more


NBA-Microsoft pact to perk up fans

NBA and Microsoft

The National Basketball Association (NBA) has entered into a multi-year partnership with US technology giant Microsoft. The league says the pact will “redefine” the fan experience, both in-arena and at home. The technology giant will provide the basketball league with Azure cloud services and... » Read more


BHG Stadium to enhance fan experience

BHG Stadium - University of Florida

Florida’s Ben Hill Griffin Stadium, popularly known as ‘The Swamp’, is poised to significantly improve its fan experience on match days with an upgraded state-of-the-art WiFi technology next year. The University Athletic Association has begun installing equipment for high-density Wi-Fi inside... » Read more


Real Sociedad’s Anoeta to be smart stadium

Real Sociedad - smart stadium

LaLiga football club Real Sociedad in partnership with Microsoft will develop their club’s Anoeta Stadium in San Sebastian, into a smart stadium, according a report Microsoft’s official website. The San Sebastian-based Spanish club in collaboration with Microsoft Sports and Global Sports... » Read more


Rugby World Cup Sevens engaged fans like never before

Rugby Sevens World Cup - World Rugby

The recently concluded Rugby World Cup Sevens 2018 in San Francisco, which saw New Zealand lifting the cup as champions, set new standards in sevens fan-engagement in a testimony to the exciting innovations program launched by World Rugby. Reflecting a sport that has attracted a fan-base of 33... » Read more


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