Tag: Little Caesars Arena


‘The Bad Boys’ exclusive fare for fans

Detroit Pistons Courtside Club

To facilitate fans to get an up close view of the pitch action at their residence – Little Caesars Arena – the National Basketball Association’s (NBA’s) Detroit Pistons are opening a Courtside Club. It will be the first open-air premium floor level club in the NBA. The ‘Detroit... » Read more


Pistons go haute couture with Legends’ prop

Detroit Pistons and Legends partnership

The holistic experiential services agency Legends has been appointed to add style to the Detroit Pistons (US) sports merchandise wardrobe and help the ‘Bad Boys’ get a kind of swag. The Legends will be operating their ecommerce merchandising. The Detroit Pistons are an American professional... » Read more


‘Motor City’ lands 2024 NCAA basketball event

Detroit awarded 2024 NCAA mens basketball

The National Collegiate Athletic Association (NCAA) announced on October 14th that Detroit (US) has been selected to play host to the 2024 NCAA Division I Men’s Basketball Tournament Regionals at the Little Caesars Arena. The Indianapolis-headquartered National Collegiate Athletic Association... » Read more


Detroit RW, Pistons to introduce mobile ticketing

Detroit Red Wings & Pistons - mobile ticketing

American ice hockey team Detroit Red Wings and basketball team Detroit Pistons are making paper tickets obsolete and launching mobile ticket technology, that will be used as the primary method of entry for home games at Little Caesars Arena from the upcoming 2018-19 season. A new step in a modern... » Read more


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