Tag: partner

BT Group ‘connected’ fan experience UEFA EURO 2028™

Article posted by Coliseum, May 26^th, 2026

The leading provider of fixed and mobile telecommunications – the BT Group (UK) – announced recently its appointment as the Official Telecommunications Partner of Union of European Football Associations (UEFA) EURO 2028™. It will provide unforgettable connected experiences for the fans during... » Read more

Aramco ‘global supporter’ of Saudi Arabia AFC Asian Cup 2027

Article posted by Coliseum, May 25^th, 2026

Asian soccer’s Asian Football Confederation (AFC) governing body has added the Saudi Arabian State-owned oil giant Aramco as the latest commercial partner of its upcoming AFC Asian Cup 2027 national team tournament. The stadium naming partnership agreement is an AFC first. ‘Sportcal’ stated... » Read more

Sony and NFL launch Tech Partnership

Article posted by Coliseum, August 5^th, 2024

Sony has become an official partner of the National Football League (NFL) with the pair set to work together to improve in-game technologies and help engage the next generation of NFL fans. Sony and the NFL will be working collaboratively with coaches, players, teams, and leadership across the... » Read more

FIFA-nails-it high-end Aramco deal

Article posted by Coliseum, May 1^st, 2024

The Saudi petroleum giant, Aramco, has announced in a joint statement that it has become a Major Worldwide Partner of FIFA, holding three-year-long sponsorship rights across events like the FIFA World Cup 26™ and FIFA Women’s World Cup 2027™. ‘msn.com’ stated that while the value of the... » Read more

Baltimore Ravens sign Levy in F&B deal

Article posted by Coliseum, March 25^th, 2024

The NFL’s Baltimore Ravens have struck a deal with Levy to become the team’s official food, beverage and hospitality (F&B) partner. Beginning in 2024, Levy will be the exclusive concessionaire at M&T Bank Stadium. With the extension of the lease and major renovations of M&T Bank... » Read more

UEFA EURO 2024-Deutsche Telekom deal

Article posted by Coliseum, September 5^th, 2023

The German telecommunications company Deutsche Telekom has signed a deal with the Union of European Football Associations (UEFA) which it will become the official national partner for the UEFA EURO 2024 taking place from June 14th to July 14th, 2024 in Germany. ‘Digital TV’ stated that as part... » Read more

OnePlan to help Crypto.com Arena ‘plan’ events

Article posted by Coliseum, August 8^th, 2023

The Crypto.com Arena in Los Angeles, California (US), home of the National Basketball Association (NBA) team Los Angeles Lakers as well as the National Hockey League (NHL) team Los Angeles Kings, the Women’s National Basketball Association (WNBA) team Los Angeles Sparks, and the NBA team Los... » Read more