Tag: merchandise


Legends register ‘super’ sales at Super Bowl

Merchandise sales for last Super Bowl increased

Legends, a global premium experiences company, recently announced increased merchandise sales for Super Bowl LVII at the State Farm Stadium in Glendale, Arizona (US) and National Football League (NFL) Shops around town the week leading up to the game. ‘Legends’ stated that the overall... » Read more


UEFA-Fanatics e-commerce partnership

UEFA partners with Fanatics

The Union of European Football Associations (UEFA) and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, recently announced a long-term e-commerce, event retail and licensing deal, in one of the most comprehensive sports merchandising partnerships in... » Read more


Carroll Global Merchandise push for Legends

Legends appoints president of global merchandise

New York (US)-based Legends, a global data-intelligence-fueled premium experiences company, announced on September 13th the appointment of Kirta Carroll as President of the company’s global merchandise division. Carroll brings a strong retail and marketing background, joining Legends after more... » Read more


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