Tag: Sweden


Sweet taste of Strawberry in Stockholm

Sweden’s National Soccer Stadium renamed

Stockholm’s Friends Arena will change its name in July after operator ASM Global struck a new naming rights deal with Strawberry Hotel Group. The arena is Sweden’s national arena and can host events on all surfaces, from natural grass and gravel to ice and parquet. With an openable roof,... » Read more


Stockholm Live Summer delight – Betongparken!

Stockholm Live outdoor space premiered

The Betongparken, Stockholm Live’s Summer stage on the outside of the Tele2 Arena in Stockholm, Sweden, went on stream recently. A true Summer delight! ‘stockholm live.com’ stated that the inaugural show was of rock bands Takida & Stiftelsen with music buffs swaying to their catchy... » Read more


Avant-garde look for Sweden Avicii Arena

Sweden's Avicii Arena to be renovated

The leading construction company NCC will renovate and modernize the Avicii Arena (Stockholm Globe Arena) in Stockholm, Sweden. ‘NCC’ stated that the above assignment is a turnkey contract in collaboration with the Stockholm Globe Arena Fastigheter AB (SGA Fastigheter), wholly-owned by the City... » Read more


Malmö Stadion makeover as ‘Green district’

Malmoe stadium district development

The former home ground of the top-flight Swedish club Malmö FF – Malmö Stadion – will be transformed into an ‘open and Green district’ for sports and education in the center of the Swedish City Malmö. The Malmö Stadion served as the home of Malmö FF from when it opened for... » Read more


Stockholm Globe Arena to wear spruce look

Stockholm Globe Arena will be modernised

The Stockholm Globe Arena (Sweden) is being modernized to offer better event experiences and business opportunities. The C.F. Møller Architects has been commissioned to provide architectural services for the development of SGAF’s property portfolio over the next four years. A ‘LinkedIn’ post... » Read more


Sweden’s 8-fans-only-formula in stadia!

Sweden allows 8 spectators for game

Football fans in Sweden are being allowed to go back to the stadium fold – but only eight people are being allowed in at one time per game! ‘BILD’ stated that the heads of the Swedish football league ‘Allsvenskan’ had presented the Government with a plan as to how fans can safely take... » Read more


Does resuming sports seasons hold water?

Sports Season and League postponed or canceled

The London-based data-driven digital agency Two Circles has suggested in a new analysis that following the outbreak of COVID-19, the global sporting calendar for 2020 will, in all likelihood, lose almost half of its originally-scheduled events as a whole lot of them has either been canceled or... » Read more