Tag: rebrand

Sportian looking at sports tech bigger picture

LaLiga Tech rebrands as Sportian

Spanish soccer’s top-tier LaLiga (Spain) has unveiled a rebrand of its LaLiga Tech subsidiary following a joint venture agreement with the digital technology firm Globant. ‘Sportcal’ stated that the new Sportian brand name was revealed at an event held at the Civitas Metropolitano Stadium in... » Read more

Bolton Wanderers stadium hotel name change

Bolton stadium hotel rebranding

The EFL League One club Bolton Wanderers F.C. (UK) have announced that the club’s stadium hotel will receive a new name as part of a rebrand that will commence this Summer. ‘Bolton Wanderers’ stated that the Bolton Wanderers Bolton Whites Hotel will change its name to Bolton Stadium Hotel,... » Read more

‘Tigers’ den now Mattioli Woods Welford Road

Leicester Tigers naming rights

The professional rugby union club Leicester Tigers (UK) and longstanding official partner Mattioli Woods recently struck a new five-year deal that will see the wealth management firm rebrand the stadium as Mattioli Woods Welford Road. Earlier, the facility used to be called Welford Road... » Read more

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