Tag: naming-rights


Green venue Utilita Bowl lap of luxury

Ageas Bowl naming rights

The Hampshire County Cricket Club’s (UK) home ground will be known as the Utilita Bowl after the venue agreed to a multiyear naming-rights deal with the energy supplier recently. ‘the cricketer’ stated that the hunt had been on to replace the insurance company Ageas, ever since it became... » Read more


Tennessee varsity-Food City deal

University of Tennessee arena naming rights

The University of Tennessee (Knoxville, Tennessee, US) Vice-Chancellor/Director of Athletics Danny White recently announced a multiyear naming-rights agreement with the longtime Tennessee Athletics corporate champion Food City that rebrands University of Tennessee’s on-campus arena as the... » Read more


Spurs-Google in talks over naming rights deal

Tottenham Hotspur Stadium naming rights

The Premier League club Tottenham Hotspur F.C. (UK) is in talks with technology company Google over a naming-rights deal for the club’s £1.2 billion stadium. ‘Evening Standard’ stated that Daniel Levy, the Spurs Chairman, has long been working to secure a lucrative partner for the... » Read more


Mallorca home name gasp at political altar

RCD Mallorca stadium naming rights scrapped

Following discussions lasting over 10 hours on August 18th between the political dispensation of Spain and the Council of Mallorca, the naming-rights sponsorship of the LaLiga team Real Mallorca’s (Spain) home ground – Visit Mallorca – has been shelved. The reason attributed is that... » Read more


Tampere Arena-Uros deal fizzle out

Tampere Arena ends naming right agreement with Uros

Tampere Arena’s (Finland) Board of Directors has decided to terminate its naming-rights sponsorship agreement with the Finnish technology firm Uros. The ‘yle.fi’ stated that instead, the Board announced that the name of the multipurpose sporting arena – set to open in December –... » Read more


‘Cal’ strikes crypto naming rights deal

California State University stadium naming rights

The California Golden Bears (athletic teams) announced recently that it has reached agreement on the first-ever collegiate cryptocurrency naming-rights sponsorship, a 10-year, $17.5 million deal that will be paid in full in cryptocurrency, with the result being that the Golden Bears’ football... » Read more


Stadion Gdańsk ‘dial’ into Polsat Plus

Poland Stadium Gdansk rebranded

Stadion Gdańsk in Poland has agreed to a naming-rights deal with the Polish telecommunications company Polsat. The above deal makes Stadion Gdańsk the only Polish stadium to have a naming rights partner for every season of its existence. ‘Sporting Free’ stated that the six-year deal struck... » Read more