Tag: naming-rights


‘Cal’ strikes crypto naming rights deal

California State University stadium naming rights

The California Golden Bears (athletic teams) announced recently that it has reached agreement on the first-ever collegiate cryptocurrency naming-rights sponsorship, a 10-year, $17.5 million deal that will be paid in full in cryptocurrency, with the result being that the Golden Bears’ football... » Read more


Stadion Gdańsk ‘dial’ into Polsat Plus

Poland Stadium Gdansk rebranded

Stadion Gdańsk in Poland has agreed to a naming-rights deal with the Polish telecommunications company Polsat. The above deal makes Stadion Gdańsk the only Polish stadium to have a naming rights partner for every season of its existence. ‘Sporting Free’ stated that the six-year deal struck... » Read more


Allianz exit as ‘Sarries’ cut sorry figure

UK Saracens naming rights

With German financial services company Allianz stepping aside as the venue sponsor of English Premiership rugby union club Saracens (UK) – the club has announced that its home ground will revert to its former name of Copthall Stadium. Saracens Football Club is an English professional rugby union... » Read more


Will Amazon pull Spurs back from the edge?

Tottenham & Amazon naming rights

E-commerce giant Amazon is reportedly showing interest in acquiring naming rights to Tottenham Hotspur Stadium in London (UK) in a deal that could be worth up to £25m (€28.7m/$31.2m) a season. It is reported that the Spurs are also in deep financial trouble and if the deal is through it can pull... » Read more


‘The O’s’ ground to remain The Breyer Group Stadium

Leyton Orient Stadium

The professional football club based in Leyton, London – Leyton Orient Football Club – has revealed that the building and construction company Breyer Group has extended their stadium naming rights agreement with the club into the 2020-21 seasons. ‘The O’s’ compete in League Two, the... » Read more


Galatasaray stays (connected) with Türk Telekom

Galatasaray Stadium naming rights

Turkish Süper Lig football club Galatasaray has extended its deal with Türk Telekom for naming rights to its home stadium – Türk Telekom Stadium. Galatasaray is a Turkish professional football club based on the European side of the city of Istanbul in Turkey. Türk Telekom is the formerly... » Read more


Tour de force Tampere Deck Arena now UROS Live

Tampere Deck Arena naming rights

Finnish technology company UROS has acquired naming rights to the under-construction Tampere Deck Arena in Finland. It is a 10-year deal. The deal officially renames the arena, which is scheduled to go on stream in 2021, as UROS Live. The arena will be able to fit in up to 15,000 supporters and... » Read more


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