ESL to bring esports at Wacken Open Air



Linkedin Twitter

ESL esports - Wacken Open Air Image: Wacken Open Air

Esports tournament organizer and broadcaster ESL has partnered with International Concert Service (ICS) to introduce esports tournaments at this year’s Wacken Open Air – the world’s largest metal music festival, The Esports Observer reported.

The ESL Arena Wacken will be a 1,800 square metre space on the North German festival grounds and will will feature a “themed experience,” where attendees can play esports titles, and enter daily amateur tournaments for games such as PLAYERUNKNOWN’S BATTLEGROUNDS and League of Legends, the report said.

There will also be training sessions and exhibition matches that pit professional players against bands and celebrities.

ESL and ICS are being backed by the Sports People and Live Nation Brand Partnership & Media with planning, concept, and marketing support for the upcoming esports event.

Confirmed sponsors for the ESL Arena Wacken currently include NicNacs, Razer, Esports.com, and Hummel. Wacken Open Air’s own partner list includes familiar esports events sponsor Monster Energy, as well as Deutsche Telekom and Becks, the Observer reported.

The inaugural Wacken Open Air was hosted in 1990. In recent year, the event has drawn about 75,000 visitors annually.

With the latest development, Wacken has joinsed list of music festivals introducing esports components, such as South by Southwest (SXSW), also introduced competitive gaming to their program back in 2012 with a StarCraft II tournament.

In April of this year, Riot Games teamed up with MTV to launch Hyperplay, a new esports and music festival in Singapore. Elsewhere, Blizzard Entertainment has partnered with metal open air festival Hellfest to add a World of Warcraft program to this year’s event in Clisson, France.

Continue to follow Coliseum for latest updates on stadium business news. Coliseum is a global series of stadium and arena business conferences and a sports venue news online-platform dedicated to the various challenges of designing, constructing and operating of sports venues all around the world.




« Previous News:
» Next News:


More News

Miral Asset Management - Yas Bay Arena

Miral to showcase Yas Bay Arena at Coliseum Summit MENA

Published: September 3, 2018

Miral Asset Management will showcase their new Yas Bay Arena project at the Coliseum Summit MENA...
» Read more

La Liga and North America

La Liga coming to North America after new promotion deal

Published: September 3, 2018

La Liga is coming to the United States for the first time, most likely with a game this season,...
» Read more

Everton FC - Stadium Development Director

Everton names expert as stadium development director

Published: August 31, 2018

Liverpool-based Everton Football Club has named the stadium development director to push forward...
» Read more

Jacksonville Jaguars app

Use new Jags app for faster access to stadium

Published: August 17, 2018

Jacksonville Jaguars have announced that the fastest way to get inside a stadium on a game day is...
» Read more


Newsletter signup