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FC Bayern Munich-National Hockey League cross-sport collaboration

Article posted by Coliseum,

NHL continues hosting games in Germany and introduces a new strategic partnership

The Bundesliga team FC Bayern Munich and the National Hockey League (NHL) are launching a strategic, multiyear partnership aimed at supporting the development of the NHL in Germany as well as that of FC Bayern Munich in North America thus creating innovative opportunities for fan engagement and... » Read more

Juventus FC Allianz Stadium digital explosion-integrated offering

Article posted by Coliseum,

Turin’s Allianz Stadium with upgrades for the new season

The 2026-2027 seasons will mark a new chapter in the evolution of the Allianz Stadium in Turin, Italy, confirming the Serie A team Juventus FC’s commitment to continuing to invest in the development of their home making it increasingly modern, connected and responsive to the needs of the... » Read more

Coventry City and CBS Arena partner with Legends Global

Article posted by Coliseum,

Coventry City FC and Coventry Building Society Arena partners with Legends Global

Legends Global has sealed a landmark 10-year partnership with English Premier League club Coventry City FC and Coventry Building Society Arena. Legends Global said that with Coventry City preparing to take their place in the Premier League this football season, the stage is set for one of the most... » Read more

Kansas City commits £600 million to new Royals ballpark

Article posted by Coliseum,

Kansas City committee commits $600M to Crown Center KC Royals new ballpark

Kansas City is formally proposing to offer $600 million in funding to help pay for a new Kansas City Royals ballpark and team offices in the Crown Center area. That includes $90 million in infrastructure funding, with the rest to be paid through “legally available” sources, including... » Read more

Michigan Stadium on-field-venue-based branding

Article posted by Coliseum,

University of Michigan puts ads on the Big House scoreboard for the first time

The Michigan Stadium in Ann Arbor, Michigan (US) is officially entering the new era of college sports.   Stadium Advertisements ‘Detroit Free Press’ stated that the Michigan Wolverines have agreed to a deal with a trio of sponsors − Coca-Cola, Meijer (a large American regional... » Read more

Tampa Bay Rays pick ‘Forever Home’ construction team

Article posted by Coliseum,

Rays select AECOM Hunt and Turner for new ballpark

Major League Baseball’s (MLB) Tampa Bay Rays have chosen AECOM Hunt and Turner Construction as the construction manager at risk for its proposed $2.3 billion new Forever Home. WUSF said AECOM Hunt and Turner were chosen from four bids answering the team’s July request for qualifications. The... » Read more

Fulham FC Michelin Guide first with Constance on Matchdays

Article posted by Coliseum,

Fulham will be launching Constance on matchdays

Fulham FC and Constance are teaming up to launch the ‘Constance on Matchdays’ dining experience as the Premier League season kicks off this week. Fulham FC said the opening will make it the first football club with a Michelin Guide-recognised dining experience at the heart of its hospitality... » Read more

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