Augsburg extends WWK sponsorship deal till 2030

Article posted by Coliseum, February 11^th, 2019

Image: WWK Arena

FC Augsburg have extended their contract with insurance company WWK prematurely, under which WWK will be the main sponsor and name of the stadium until 2030, the German football club announced on its official website in January. WWK had been in partnership with the club for the past three years.

WWK had recently installed the LED lights at the 30,660-capacity WWK Arena at their own expense. According to reports, the insurance company paid around €4.5 million ($5.1 million) to introduce new cladding for the stadium featuring LED lighting and steel tubes. It also invested more than €1 million to introduce LED lighting in the south end of the facility.

In addition, WWK also acquired the naming rights to the Augsburg’s boarding school, an €8-million project which will be created next to the youth academy on Donauwörther Strassee, the media statement said.

By entering this partnership, Augsburg will be able to implement their youth system project, without having to borrow money, the media statement said. Around 20 Augsburg youth team players, aged between 15 and 18, will live at the development when it opens in 2020. Construction is expected to begin this summer.

“The partnership with MMK and especially the pre-mature long-term extension are of extreme importance to FC Augsburg. We have been given a platform to work off for our aspired growth in the coming years,” said Michael Ströll, CFO of FC Augsburg. “The additional contract for the naming rights of the FCA boarding school will allow us to tackle this project, which is fundamental for our development in the youth sector.”

Jürgen Schrameier, CEO of WWK, emphasized: “Promotion of young talent is extremely important in professional football. With our sustained support, we prove once again that as a company and as a sponsor we have a great deal of responsibility towards the younger generation. The entire company is happy and proud of the partnership with FC Augsburg. ”

“The WWK insurance companies are not a normal advertising partner for FC Augsburg. Through this unique commitment at various levels, WWK offers us financial planning security that is extremely important for the further development of the club, “said FCA President, Klaus Hofmann. “We have superb communication and teamwork with our sponsors. Therefore, we are glad to have such a reliable partner on our side in the long term. “

Continue to follow Coliseum for latest updates on stadium business news. Coliseum is dedicated towards building the best global community of sports venue executives and professionals.

Watch 500+ member-exclusive videos with valuable tips for your venue