Tailgate treat at ‘The Boys’ home for fans

Article posted by Coliseum, September 10^th, 2021

Image: Dallas Cowboys

The National Football League (NFL) team Dallas Cowboys opened a new venue at its residence – AT&T Stadium (US) – on September 9^th that’s like a cross between a beer bar and a tailgate party.

The ‘culture map’ stated that called the Miller Lite House, it’s an open-air event space next to the AT&T Stadium that will host parties and other events where fans can come watch Cowboys games, as well as other programed entertainment. The Cowboys have had a branding partnership with Miller since 1991.

The Dallas Cowboys are a professional American football team based in the Dallas-Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league’s National Football Conference East division.

The 80,000-capacity AT&T Stadium, formerly Cowboys Stadium, is a retractable roof stadium in Arlington, Texas, United States. It serves as the home of the Dallas Cowboys of the National Football League and was completed on May 27^th, 2009.

Amenities include two beer gardens with 60 TV screens, an 87,000-square-foot space with capacity of 650 and $5 Miller Lites.

The ‘culture map’ further stated that the concept was inspired by the legendarily scenic 10-acre area at the University of Mississippi called The Grove, where Cowboys owner Jerry Jones played his first college football game.

It is more of an interactive experience than what one would get at a bar or restaurant. That includes:

A 70-yard turf football field where one can play impromptu games;
A stage for music and entertainment;
Two fantasy football walls, displaying stats and updates;
Nearly 39,000 square feet of shade;
Four LED video boards;
Six bars;
Food trucks; and
Cornhole and other games.

On days when there’s a home game, a ticket is required. For events not on gamedays, it’s free.

For all regular season Cowboys home games, the venue will open four hours before late afternoon and evening games, and three hours before early afternoon games.

Game days sound festive: They’ll include performances by the Dallas Cowboys Cheerleaders and the Dallas Cowboys Rhythm and Blue Dancers and Drumline, plus Cowboys celebrity appearances, live music on the stage, unique acts, and a celebrity kickoff toast pre-game toast at each game.

The venue will stay open two hours after the game, with activities such as live music, games on the videoboards and TVs and tailgate games on the outdoor field.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at www.coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue