New club space for Mercedes-Benz Stadium

Article posted by Coliseum, October 8^th, 2024

Image: AMB Sports & Entertainment and Gensler

AMB Sports and Entertainment will create a new premium club space on the 300 level of Mercedes-Benz Stadium, which is set to transform the game-day experience for fans.

Rough Draft Atlanta said that scheduled to open in June 2025, the 6,500 square foot club is tailored to fans looking for a social space with an upscale, energetic ambiance, all while offering a direct view of the field.

This is the fourth premium transformation of the stadium in the past three years. The new 300-level club is a response to the growing demand for more social spaces at Mercedes-Benz Stadium.

In 2023 the AT&T Lofts were added as additional premium, yet intimate seating options for fans complementing the existing premium areas including clubs, suites, loge boxes, and terrace spaces.

In 2020, the additions included the notable Maybach Terraces and the Delta SKY360 Terraces.

The 71,000-capacity Mercedes-Benz Stadium is a multipurpose stadium located in Atlanta, Georgia, United States. Opened in August 2017 as a replacement for the Georgia Dome, it serves as the home stadium of the Atlanta Falcons of the National Football League (NFL) and Atlanta United FC of Major League Soccer (MLS).

Don Rovak, senior vice president of sales and service at AMB said, “We’ve learned through continual fan feedback that fans crave dynamic, communal environments that allow them to stay connected to the game while enjoying a larger, more flexible space.

“Mercedes-Benz Stadium was designed to be a destination for all, and this new club offers a blend of upscale, yet affordable, experiences, targeting young professionals and corporate groups alike.”

The new club space will feature 700 newly cushioned seats in the upper-level endzone, food and beverage options, grab-and-go stations, and multiple full-service bars.

In addition to game-day use, the club will also be available as a private event space, offering a dynamic setting for corporate and special occasions.

Availability will be offered to current Atlanta Falcons season ticket holders. For Atlanta United matches, this new club space will be offered as large group and corporate hospitality in 2025.

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