Benfica home dynamic digital layer design

Article posted by Coliseum, July 30^th, 2025

Image: Populous and Benfica

The Primeira Liga team S.L. Benfica has unveiled a transformative new master plan for their home venue – the Estádio da Luz in Lisbon, Portugal – thus positioning the stadium as a premier international sports and entertainment destination aligning it with the most exciting developments of its kind around the world while enhancing the fan experience and strengthening its connection with both the supporters and the local community.

‘POPULOUS’ stated that the design firm Populous has led all aspects of the master plan design in collaboration with the renowned Lisbon-based architecture firm Saraiva + Associados. Populous also served as the original designer of the stadium which opened in 2004.

The master plan design includes dynamic digital layer skirting the entire structure.

At an event held at the stadium recently the club confirmed the estimated cost for the above work is 220M EUROS and it is scheduled to be completed by 2030. The club also said they are exploring future opportunities to expand the stadium capacity to around 80,000 seats.

The S.L. Benfica is a professional football club based in Lisbon, Portugal, that competes in the Primeira Liga, the top flight of Portuguese football.

Image: Populous and Benfica

The 68,100-capacity Estádio da Luz, officially named the Estádio do Sport Lisboa e Benfica, is a multipurpose stadium located in Lisbon, Portugal. It is used mostly for association football matches hosting the home games of the Portuguese club S.L. Benfica.

Populous is a global architectural and design practice with regional headquarters in Kansas City (US), London (UK) and Brisbane (Australia) specializing in sports facilities, arenas and convention centers as well as in the planning and design of major special events.

Populous’ comprehensive services include architecture, interior design, event planning and overlay, brand activation, wayfinding, urban design, food and beverage (F&B) strategy, landscape architecture, and sustainable design consulting.

The Saraiva + Associados are a Lisbon-based architecture and design firm founded in 1996 by Miguel Saraiva. It’s a multidisciplinary practice offering architectural, urban planning, concept design, and sustainability solutions globally.

Image: Populous and Benfica

A World-class District for Sports, Culture and Entertainment

‘POPULOUS’ further stated that the project will modernize the stadium’s facilities and introduce new venues, amenities and public spaces to the surrounding precinct creating a valuable civic asset for the people of Benfica (a parish in the Municipality of Lisbon).

The master plan includes:

A 10,000-capacity multipurpose indoor arena capable of hosting concerts, cultural events, esports, and major sporting events;
Two state-of-the-art indoor sports halls with capacities of 2,500 and 1,500 seats, respectively, adaptable for basketball, volleyball, boxing, and more;
A new community swimming pool (25x25m) with modern amenities offering a recreational resource for the fans and the residents alike;
An outdoor rooftop football pitch and a running track creating immersive training and fitness environments in the heart of Lisbon; and
Commercial and residential facilities.

Image: Populous and Benfica

Enhanced Fan Experience at the Core

The Benfiquistas – as the club’s supporters are known – will enjoy a new pre- and post-match gathering space in the form of a 100m x 40m fan plaza in front of the stadium’s main façade;
With capacity for over 10,000 fans the plaza will feature a DJ deck and event space and will be surrounded by the food and beverage (F&B) outlets, retail and the terraced restaurants; and
The supporters will also benefit from a range of enhancements across the campus including the hospitality terraces, the large-format sky-screen installations and the improved connectivity bridges to enhance movement and accessibility.

Modernization of Estádio da Luz

The project will also refresh and reinvigorate the stadium itself. A new façade – fluid and dynamic in its architecture – will redefine the stadium’s form through a contemporary lens, tempering light and heat to provide shade for the concourses and enhance fan comfort.

The façade will feature integrated light-emitting diode (LED) lighting that will weave a dynamic digital layer across the entire structure illuminating the architecture on matchdays. It will transform the stadium into both a beacon for the supporters and an immersive backdrop for the fan plaza. This programmable LED ‘skin’ will also allow the stadium to adapt effortlessly to a wide range of events, from football matches to concerts.

Sustainability and Legacy

The project champions the sustainable design principles, integrating the photovoltaic (PV) panels on the arena roof, the ‘green’ roofs, rainwater harvesting, and landscape strategies that support ecological resilience.

Remarked Rui Costa, President, S.L. Benfica, “This is an ambitious and strategic project focused on our members, the fans and the continued growth of the club which we intend to begin implementing immediately. Our aim is to enhance the stadium and the wider master plan facilities to support all sports and further strengthen Benfica’s position, both in Portugal and around the world, as the country’s leading sporting institution. It is a project in the true Benfica spirit – one that enhances the competitive environment and deepens the club experience.”

Added Tom Jones, Senior Principal and Project Architect, Populous, “The above master plan is an example of how the venue-anchored mixed-use developments can reinvigorate a whole district and sets a new benchmark for how the stadiums can serve as cultural and community beacons.”

Opined Jorge Betancor, Principal at Populous, who leads the firm’s operations in Portugal, “The Estadio da Luz is one of Portugal’s and Europe’s most iconic stadiums. This project will modernize its facilities and create new amenities within the precinct for both the spectators on matchdays and the public year-round.”

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