New Nissan Stadium leading-edge tech

Article posted by Coliseum, March 26^th, 2026

Image: Coliseum GSVA

Andrew McIntyre’s job at the National Football League (NFL) team Tennessee Titans home – the Nissan Stadium in Nashville, US – is to connect all the technical dots of the building and build an unbelievable fan experience. He is also equipping the New Nissan Stadium of the Titans with avant-garde tech.

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Andrew McIntyre joined the Tennessee Titans in July 2024 as the Senior Vice-President of Technology and Innovation. He is responsible for the Information Technology, Audio Visual and Broadcast Technology and DevOps Departments supporting the Titans and the Nissan Stadium.

In a conversation exclusively with ‘Coliseum’, Andrew McIntyre, SVP, Technology and Innovation, Tennessee Titans, US, narrates how the New Nissan Stadium will be an intelligent building and talks about intelligent venue operations and the venue technology ecosystem of the facility and how they will try to keep it as seamless as possible so that the fans return home with an enriching experience.

Nissan Stadium

The 69,143-capacity Nissan Stadium is a multipurpose stadium in Nashville, Tennessee, United States. It is primarily used for football and is the home field of the Tennessee Titans of the National Football League (NFL).

New Nissan Stadium

The 60,000-capacity New Nissan Stadium is an indoor multipurpose stadium under construction in Nashville, Tennessee (US). Scheduled to open in the Summer of 2027, it is to replace the Nissan Stadium as the home venue for the Tennessee Titans.

Andrew McIntyre talks about a couple of challenges he has faced as the New Nissan Stadium construction is underway – “The Titans will have to play their football games in their present home for one year. We still have time to add new technologies in the New Nissan Stadium. We are building the New Nissan Stadium directly next to the current Nissan Stadium. So, for the next one year we are effectively having our fans and our people get to our old building and find their pathways to – whether it’s their parking, whether it’s their gate enter, whether it’s their seats while we are in a construction zone.”

Smart Navigation

“So, transportation is really a key piece and what we are trying to do moving forward is to educate our fans not just for the future but how do they navigate the next one. So, one of the things that we have looked into is a concept called smarter navigation. The smart navigation concept allows you to communicate with your fans in real-time and also provide real-time data for planning your visit and also the day of your visit. We are also partnering with the Department of Transportation so that the bus system which we have partnered with and we have integrated data feeds for the individual routes that lead the buses to the new stadium as well as ideally the tracking. We are going to have the same concept of the buses running down the routes and how they are coming down towards the New Nissan Stadium.”

Frictionless Access and Commerce

“The New Nissan Stadium will boast frictionless screening. The idea is that instead of having to take out your phones and other pieces and divest before you go through your magnetometer you can actually just walk through. So, if you think about the ability to get through the lines again you can do this much quicker. The other thing that we have looked at is what’s the fastest way to get into the building and we are starting to test right now the facial identification so tying your face to your ticket. We are also trying to bust lines when it comes to our food and beverage (F&B) part. So, we are big believers in elimination of lines, big believers in technology – Just-Walk-Out concepts – quickly get through the gate and then to the concession stand, grab your drinks, your food and you can walk right out.”

Intelligent Building

“I am going to talk about is how do we drive towards becoming more of an intelligent building and our drive towards more intelligence is to be able to enable Internet of Things (IoT) across the New Nissan Stadium and even the current building so that we can be more proactive – we can be more proactive with our maintenance, we can be more proactive during an event and we can actually start to see in the sense when things might be breaking down and be proactive to find a solution. The other thing that is important about this is we are starting to see more a push across venues with regards to sustainability and within the sustainability side of the house it is becoming more intelligent about more of our operations. What better way to do that is add sensors to that.”

Crowd Intelligence

“There are two phases when it comes to crowd intelligence – one phase of this is what is happening to the crowd inside of your Bowl and so there are a couple of solutions out there to do this but the idea is we can look at how many people are in their seats, we can look at the image recognition of what clothes the fans are wearing, are they supporting our colors, are they supporting the outside fans, etc. The counterpart to that is understanding our fans outside of the Bowl and specifically in the concourses. Do we have bathroom line issues? We are doubling our bathrooms so hopefully we don’t have any. But, if that’s not the case at least we want to be aware and we want to be able to be proactive so that the people find the bathroom at the quickest pace possible. Hopefully, we can drive down the operating costs of the New Nissan Stadium and build an overall better experience.”

Wrap-up

Concluded Andrew McIntyre, “The venue technology ecosystem starts from a key piece of how you are getting into the building from a ticket scanning standpoint, So, is it a bar code, is it a QR code for your tickets and then you get into how you are interacting within the building itself. So, now you talk about commerce – the uniqueness around concessions as well as bars and then finally merchandise. But, then what is the way that you can let them interact – is it a credit card, is it a mobile wallet, if it is a mobile wallet are you using the QR code or are you using your face. Then you say we want to make sure we are engaging our fans on all the ways one can consume so what is one’s visual experience. So, all of these ties into the fan engagement side of the house. We also have all of the stadium and venue operations that we have to deal with to run the building as efficiently as possible. This could be intelligence within our strategy and the marketing side of the house or engaging our fans, this could be down to the security and the solutions that we have running within that – access control including drone detection. And then finally there is an entire communication infrastructure that we need to support. And all the layers of technology are being implemented in the New Nissan Stadium and will help build a rich fan experience.”

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