Samsung technology raising fan experience bar in Singapore

Article posted by Coliseum, September 30^th, 2026

Image: Samsung Singapore

The Kallang Group and Samsung Electronics Singapore have announced a multi-year partnership combining sport, community and technology to create more engaging experiences and promote active living.

Samsung said that central to the partnership is a shared vision to build healthier communities by making sport and wellness experiences more accessible, engaging and inclusive through technology.

Singapore’s premier sports, entertainment and lifestyle hub is The Kallang (formerly known as the Singapore Sports Hub).

Spanning a 35-hectare waterfront site in Kallang (town in Singapore) this integrated precinct combines the world-class athletic venues, the community recreational spaces and the commercial retail offerings.

Singapore-based The Kallang Group aims to bring to life Singapore’s vision of The Kallang as a national icon and destination committed to delivering diverse and accessible experiences across sport, entertainment, lifestyle, and community for all and contribute to the broader vision of bringing the wider precinct to life.

As the official consumer electronics partner of The Kallang Group, Samsung will offer its technological expertise across mobile, smart wearables, displays and connected AI appliances.

Together, The Kallang Group and Samsung will explore programmes that encourage greater participation in sport and wellness for all ages and fitness levels, while showcasing how technology can enrich everyday experiences across the precinct.

Jeffrey Hahn, President, Samsung Electronics Singapore, said, “More consumers today are taking a proactive interest in managing their health and wellness, and technology can make that journey more engaging, accessible and rewarding.

“Through our partnership with The Kallang Group, we are excited to bring Samsung’s innovative technology to visitors across the precinct, especially those participating in sporting and community events.

“As a global technology leader, we are confident that our solutions can help create meaningful experiences, support more active communities in Singapore, and contribute to The Kallang’s vision to be the leader in bringing spaces and experiences to life.”

Daryl Yeo, Chief Operating Officer & Chief Experience Officer, The Kallang Group, said, “The Kallang is a vibrant shared space that brings together national athletes and everyday Singaporeans in their pursuit of excellence and healthier, more active lifestyles.

“This partnership with Samsung complements our broader digital journey and reflects our commitment to creating innovative experiences that inspire participation, strengthen community connections and make every visit to The Kallang meaningful and memorable.”

Enhancing experiences across The Kallang

AS well as community activations, the partnership will also enhance visitor experiences across The Kallang through innovative display technologies and connected solutions. These include:

Enhanced fan and visitor experiences through the precinct-wide installation of close to 500 Samsung AI TVs and monitors in hospitality suites and event spaces. As the Official Consumer Electronics Partner of the Singapore Tennis Open 2026 (21 to 27 September), Samsung will bring fans closer to the action by screening selected matches on high-definition displays at OCBC Arena and the Fan Zone at Arena Park. Access to the Fan Zone is free to all members of the public.
Seamless access to information and services at key touchpoints, including The Kallang Ticketing Box and within the Kallang Wave Mall, through the deployment of Samsung smart monitors that enhance wayfinding and visitor experience.
Bringing the community together through support for major celebrations and events held at the precinct. This includes Countdown 2027 at The Kallang, an annual celebration that brings thousands together to welcome the new year through shared experiences.

About The Kallang

The Kallang is Singapore’s epicentre of excitement and the destination of choice for sport, entertainment, lifestyle and community events in Asia Pacific.

The Kallang plays an integral role in shaping Singapore’s experience economy. The Kallang includes the following facilities:

A 55,000-capacity National Stadium with a retractable roof and movable tiered seating
A 12,000-capacity Singapore Indoor Stadium with pillarless interior
A 6,000-capacity OCBC Aquatic Centre that meets World Aquatics standards
A 3,000-capacity OCBC Arena which is scalable and flexible in layout
Kallang Tennis Hub, Singapore’s first international tournament-ready indoor tennis facility
Kallang Football Hub housing Singapore’s National Training Centre for football
Water Sports Centre featuring canoeing, dragon boating and kayaking
41,000 sqm Kallang Wave Mall, including indoor climbing wall
Great Eastern Promenade that encircles the National Stadium
Community facilities including beach volleyball courts, hard courts (basketball and pickleball), lawn bowls, giant chess, skate park and running & cycling paths.

Continue following Coliseum for the latest updates on sports venues, stadiums and arena business news worldwide.

Coliseum is dedicated to building a global community of sports and entertainment venue professionals helping create better and more profitable venues.

Become a member of the Global Sports Venue Alliance and connect with stadiums, arenas and industry experts from around the world. Apply for membership through the Global Sports Venue Alliance and access the 365Coliseum Business platform.