Jacksonville Jaguars open Stadium of the Future Sales Center

Article posted by Coliseum, October 7^th, 2026

Image: Jacksonville Jaguars

The NFL’s Jacksonville Jaguars have opened their Stadium of the Future Sales Center, where current and prospective Season Ticket Members will be able to visualize and purchase their seating and hospitality options for 2028 and beyond.

The Jaguars said that designed with their fans in mind, the Sales Center brings the team’s identity to life through its color palette, traditions, historical media and hype decks.

The Stadium of the Future Sales Center experience guides visitors through the reimagined stadium while building a stronger connection to the franchise’s past, present and future. Entry to the center is by appointment only.

The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida (US).

The Jaguars compete in the National Football League (NFL) as a member of the American Football Conference South Division. The team plays its home games at the 67,838-capacity EverBank Stadium.

The Jaguars’ Stadium of the Future is a $1.4 billion renovation of the EverBank Stadium in Jacksonville designed to be a state-of-the-art, year-round sports and entertainment venue. It is due to open in 2028.

Jaguars President Mark Lamping said, “From the moment our current and future Season Ticket Members come through the front doors, they will be immersed in an experiential journey crafted to truly ‘wow’ the fanbase.

“This curated environment blends the franchise’s deep community roots and rich Jaguars history with a bold, confident vision for what lies ahead all the while instilling pride, confidence and excitement surrounding its future here in Jacksonville.”

The center includes an Immersive Cube, developed by experiential design and technology company Advent, in which fans are seemingly transported into the Stadium of the Future.

The Cube features a high-fidelity LED environment that wraps the walls and floor in 10 million pixels into a 180-degree single seamless canvas of motion and storytelling.

Advent CEO John Roberson said, “The Immersive Cube is more than a piece of cool technology. It’s a fully integrated system designed to make every visitor part of the next chapter for the Jaguars’ Stadium of the Future.

“It transforms conceptual spaces into tangible, emotionally charged narratives that inspire connection and investment.”

Season Ticket Members interested in visiting the Sales Center will be scheduled via a four-phase appointment process based on priority status, including current stadium seat location,

so they can view comparable locations in the new stadium as those areas become available for sale.

The four phases are as follows:

Premium seating selection began Sept. 2026
Club seating selection begins fall/winter 2026
General 100/200 Level selection begins winter 2026/summer 2027
Upper Bowl 400 Level selection begins fall 2027

The Sales Center is located at 510 Touchdown Dr. on the site of the former Jacksonville Fairgrounds property.

The Jacksonsville Jaguars will play most of their 2027 home games at Camping World Stadium in Orlando where the team will temporarily relocate during the final stages of the $1.4 billion renovation at EverBank Stadium.

Jacksonville started searching for a home away from home when it unveiled plans to convert their EverBank Stadium home into a “stadium of the future” in 2023.

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