Boks-All Blacks rugby rivalry series in US

Rugby’s greatest rivalry to be hosted in Baltimore

The South Africa national rugby union team Springboks and the New Zealand national rugby union team – All Blacks – will play the fourth and final Test of their ‘Greatest Rivalry’ series at the home of the National Football League (NFL) team Baltimore Ravens – the M&T Bank Stadium in... » Read more


Esso Arena to build Calgary community

Scotia Place community facility naming rights

The National Hockey League (NHL) team Calgary Flames and the energy company Imperial recently announced a partnership in support of the Esso Community Arena, a 1,000-seat indoor community rink located at Scotia Place in Calgary, Alberta, Canada, scheduled to open in 2027. As Calgary’s only... » Read more


Principality Stadium meat on bones naming deal

Principality Stadium naming rights

The Welsh Rugby Union has recently confirmed its stadium naming rights deal with the Principality Building Society has been extended until 2030 with the new investment directly supporting the growth of the game in Wales (UK) from grassroots up to the elite levels. ‘principalitystadium.wales’... » Read more


La Cartuja segmented-scalable development

Real Betis' hospitality model is transformed and reinforced at La Cartuja

The relocation of the Spanish professional football club Real Betis Balompié to the La Cartuja Stadium due to the ongoing construction work at their home ground – the Benito Villamarín Stadium in Sevilla, Spain – presented a strategic opportunity to accelerate the modernization and growth of... » Read more


Wooden to sink teeth into Bridgestone Arena

Eric Wooden will lead the arena transformation of the Nashville Predators

The National Hockey League (NHL) team Nashville Predators, the Predators home ground Bridgestone Arena in Nashville, Tennessee, US, and the SS&E head honcho Sean Henry announced recently that the organization has hired Eric Wooden as the Senior Vice-President of Arena... » Read more


Old Trafford Regeneration Corp. launches

Old Trafford Regeneration Mayoral Development Corporation is officially launched

The Old Trafford Regeneration Mayoral Development Corporation has been officially launched to regenerate the area around Manchester United’s stadium. Trafford Council said the multi-billion-pound masterplan is aimed at regenerating and developing a whole new neighbourhood around Old Trafford for... » Read more


Bernabéu tops naming rights value table

Estadio Santiago Bernabéu most valuable stadium naming right asset

Real Madrid’s Santiago Bernabéu stadium has been revealed as Europe’s most valuable stadium naming rights asset, valued at €21.1m (£18.4m) per year. The figures were revealed in The Sponsor’s European Stadium Naming Rights Fair Market Value Report. Covering 75 stadiums, it represents the... » Read more


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