Arabic hospitality beckons in Etihad Arena


Etihad Arena news update March 2021 Image: Etihad Arena

The newly opened Etihad Arena towers over the Abu Dhabi skyline. The award-winning 18,000-capacity arena which went off the ground in January 2021 is a chef-d’oeuvre and the first glance of the venue is sure to make visitors’ hearts skip beats.

Brint Jackson, General Manager, Etihad Arena, UAE, is a Member of Coliseum – Global Sports Venue Alliance.

Set on the vibrant waterfront of Yas Bay (a leading global entertainment and holiday destination), the Arena is Middle East’s largest avant-garde indoor entertainment venue. An impressive range of events starting from captivating concerts, adrenaline-rush sporting events and chic corporate functions, to intimate community celebrations where everybody can let their hair down, will be staged in the fabulous facility.

The Arena heavily draws on the details of the past and the same is intricately embedded in the warp and weft of the future. The exterior facade of the plush venue has been inspired by the woven meshes of baskets used by the Bedouin tribes (read Arabic-speaking nomadic people of the Middle Eastern deserts).

The very best of Arabic hospitality await guests inside the Arena – the staffs ensure that guests wear a smile on their faces while inside the Etihad Arena and even while stepping out of the venue, they wear the smile and take back home memories to be cherished for a lifetime.

Etihad Arena defines what entertainment is all about per se. Strongly rooted in culture and traditions, visitors are offered premium facilities and can feast their eyes on the stunning architecture of the building.

The Arena promises to be a game changer in UAE’s entertainment landscape and bring vitality to it. The key mantra of Etihad Arena is Arabic hospitality and all its activities will be driven by this factor.

Recently, the spiffy facility set a precedent by pulling off successfully three Ultimate Fighting Championships (UFC) fight cards amid the COVID whiplash globally.

The Ultimate Fighting Championship (UFC) is an American mixed martial arts promotion company based in Las Vegas, Nevada (US), which is owned and operated by Endeavor Group Holdings along with Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital via Zuffa, LLC.

The Etihad Arena offers the best recipe – heavy doses of Arabic hospitality blended with entertainment activities a class apart.

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