ASM Global guests on cloud nine experiences


ASM Global creates new venue management software Image: ASM Global & infor

ASM Global (US), the leading producer of entertainment experiences, unveiled on June 23rd a multiyear strategic blueprint with innovator Infor, the leader in cloud software, for the live-entertainment industry’s first fully integrated booking, sales, food and beverage, and event management platform for domestic and international venues.

‘ASM Global’ stated that ASM plans to officially begin deploying the recently developed software this month at select ASM Global arenas, stadiums, theaters, and convention centers in the United States. Those introductions will quickly be expanded to its vast global facility portfolio. The full rollout is expected to be completed by December.

Los Angeles (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

Infor is a global leader in business cloud software specialized by industry. It develops complete solutions for their focus industries, including industrial manufacturing, distribution, healthcare, food and beverage, automotive, aerospace and defense, and high tech. Infor’s mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time to value. It is obsessed with delivering successful business outcomes for customers.

Over 60,000+ organizations in more than 175 countries rely on Infor’s 17,000 employees to help achieve their business goals. As a Koch company, its financial strength, ownership structure and long-term view empower it to foster enduring, mutually beneficial relationships with its customers.

Infor provides an advanced technology platform specialized in serving the current and emerging needs of the hospitality industry.

Said ASM Global President and head honcho Ron Bension, “Infor’s technology solutions, as part of our one-of-a-kind technology advantage for our clients, will help us further revolutionize guest experiences, promote greater client engagement, increase revenues for partners, and streamline communications from event bookings to sales and marketing touchpoints. It’s another opportunity for us to fuse our global expertise and learnings with the ability to create local solutions for all of our partners.”

‘ASM Global’ further stated that the ASM Global’s new global management system creates a revolutionized venue experience that will be configured and customized by venue type and size, resulting in numerous benefits, including:

  • Increased venue efficiency and profitability;
  • Exponential growth of event sales growth;
  • Create more touchpoints for enhanced client engagement;
  • Reduce friction throughout the event journey providing seamless communication with clients and between internal systems; and
  • Track essential activity, trend and outcomes both locally and globally.

Stated Jason Floyd, General Manager, Infor, “Infor is committed to innovating and collaborating with leading organizations like ASM Global to provide proven, scalable technology to the hospitality industry at large so that teams are able to utilize modern applications to better understand and cater to patrons and their business. When an organization places less focus on administrative tasks and can automate processes, it is able to quickly deliver tangible business results and better understand and engage loyal customers more effectively.”

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