ASM Global-run Oakland Arena make a killing

Article posted by Coliseum, March 7^th, 2023

Image: ASM Global

After the live entertainment industry shuttered in 2020, California’s (US) Oakland Arena re-emerged in 2022 with its most successful and highest-grossing year since the venue opened in 1966.

‘ASM Global’ stated that managed by ASM Global, the world’s leading venue management company and producer of live-event experiences, the Oakland Arena featured a full calendar of live entertainment with more than 65 events in 2022. The premier venue welcomed more than 500,000 guests and saw a 12 percent increase in ticket sales versus 2019, the last fully operating year since the pandemic forced venue shutdowns worldwide.

The 19,596-capacity Oakland Arena is an indoor arena located in Oakland, California, United States. From its opening in 1966 until 1996, it was known as the Oakland-Alameda County Coliseum Arena. After a major renovation completed in 1997, the arena was renamed The Arena in Oakland until 2005 and Oracle Arena from 2006 to 2019.

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Home to many of the most iconic performances of all time, Oakland Arena is Northern California’s premier music and event venue. With a maximum capacity of over 19,000, the facility is one of the largest arenas in the country. Managed by ASM Global, the Oakland Arena continues to welcome legendary acts and host countless soldout concerts, multiple show runs and major music festivals.

Los Angeles, California (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

‘ASM Global’ further stated that with ASM Global’s content team focused on local results, fans flocked to the Oakland Arena in 2022 for performances by legendary artistes like the American rock band Pearl Jam, American rapper Kendrick Lamar, the Puerto Rican rapper Daddy Yankee, and more, with the English singer-songwriter Paul McCartney’s May 2022 concert on record as the arena’s largest-grossing show in property history.

Along with Oakland Arena’s success, the neighboring venue on the property, the 63,132-capacity RingCentral Coliseum, hosted its highest-grossing event in coliseum history over the Summer of 2022, a soldout concert by 2023 Grammy Award-winner Bad Bunny (Puerto Rican rapper) with over 40,000 fans in the venue.

Committed to ASM Global’s corporate social responsibility (CSR) platform, ASM Global Acts, sustainability continued to be a top priority for the 19,000-seat, Silver LEED-certified Oakland Arena, which focused on several key pillars, including waste management, clean water initiatives, energy efficiency, certified ‘Green’ purchasing, and staff and guest education. In 2022, 440,000 pounds of waste was recycled and diverted, 104 tons of mulch was added to the property to aid in water retention and reduce landscape watering and 100 LED lights were installed to result in energy efficiency.

Both the ASM Global-managed venues also made significant strides to improve the overall guest experience in 2022, including implementing the Fast Pass program designed to enhance quick access to the venue as well as transitioning into a “cashless” complex. The property also launched new initiatives to generate additional revenue, including in-house sponsorships, private event sales and multitiered venue parking options for guests.

These accomplishments were also recognized by the industry, earning the Oakland Arena the 30^th spot worldwide in Pollstar’s annual arena ranking and the highest ranked in Northern California.

Said Nicole Strange, General Manager, Oakland Arena and RingCentral Coliseum, “We are truly proud of the success we experienced in 2022 at the Oakland Arena and RingCentral Coliseum. The local team, together with ASM Global, has worked tirelessly to increase all offerings at the property and take the guest experience to the new levels. We are excited to continue this momentum into 2023, welcome more guests and make fans out of everyone that walks through our doors.”

Starting 2023 off strong with concerts from leading artiste YG and a soldout Carin León (Sonoran musician) show, the Oakland Arena will host many iconic performances throughout the year. Performers include Grammy Award-winner English singer-songwriter Sam Smith, Grammy Award-nominated rising country star American singer-songwriter Zach Bryan, Latin Recording Academy ‘Person of the Year’ Maná, K-Pop star Suga of BTS (South Korean boy band), the American singer-songwriter Anita Baker, and many others coming later this year.

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