Bahrain Victorious seals Córdoba deal

Article posted by Coliseum, February 21^st, 2025

Image: Nuevo Arcángel Stadium, Miguelazo84, CC BY-SA 4.0

Spanish football club Córdoba CF has handed a sponsorship deal and the naming rights to its stadium to Bahrain Victorious.

Football Insider said the agreement cements Bahrain Victorious as both the front-of-shirt sponsor and stadium naming-rights holder for the LaLiga 2 club.

Bahrain Victorious is the sports investment arm of the Gulf State of Bahrain. Córdoba’s home ground will now be rebranded as the Bahrain Victorious Nuevo Arcángel de Córdoba Stadium.

Córdoba CF, who play in Spain’s second tier, are owned by Infinity Capital, a Bahrain backed private equity business.

The deal also grants Bahrain extensive branding assets, hospitality perks, and premium digital marketing rights.

Córdoba Club de Fútbol is a Spanish football club based in Córdoba, in the autonomous community of Andalusia. It plays its home matches at the Estadio Nuevo Arcángel, which has a capacity of 25,800 seats.

For Bahrain Victorious, best known for its high-profile backing of the UCI WorldTour cycling team Team Bahrain Victorious, the move marks a strategic expansion into football.

Football Insider further stated that Bahrain follows the well-trodden path paved by Saudi Arabia and the UAE in Spanish football.

Visit Saudi became LaLiga’s official global sponsor in 2023 and there is a long-term deal in place to host the Supercopa de España on Saudi soil.

Riyadh Air has secured front-of-shirt and stadium naming rights with Atlético Madrid, while Dubai’s Emirates airline continues its longstanding partnership with Real Madrid.

With Bahrain now joining the mix, Spanish football is increasingly becoming a battleground for Gulf soft power, branding, and economic influence.

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