Beer delight for Qatar 2022 ticketed fans



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Qatar decision in beer sales during WC Image: Qatar 2022

Qatar will permit ticketed fans to buy alcoholic beer at World Cup soccer matches starting three hours before kickoff and for one hour after the final whistle, but not during the match, a source with knowledge of plans for the tournament stated.

‘Arabian Business’ stated that the FIFA World Cup™ will be held in a Muslim-majority country for the first time, with strict controls on alcohol.

The 2022 FIFA World Cup™ is scheduled to be the 22nd running of the FIFA World Cup™ competition, the quadrennial international men’s football championship contested by the senior national teams of the member- associations of FIFA. It is scheduled to take place in Qatar from November 20th to December 18th, 2022.

‘Arabian Business’ further stated that alcoholic beer will be sold exclusively by Budweiser, a major World Cup sponsor, and will be served within the “ticketed perimeter surrounding each stadium, but not in the stadium stands or concourse”, the source said.

The source added, “Beer will be available when gates open, which is three hours before kickoff. Whoever wants to have a beer will be able to. And then when they leave the stadium as well for one hour after the final whistle.”

Budweiser will also be allowed to serve beer in part of the main FIFA fan zone in central Doha “from 6:30 pm to 1:00 am every day of the 29-day tournament”, which kicks off on November 20th until December 18th.

The tournament is expected to attract over one million visitors during its 29-day run.

The decision about where and when beer will be sold to fans is now finalized, but the price fans will be charged for a beer is still under discussion, the source further stated, adding they “are working closely with FIFA, which is managing the relationship with the Qatari authorities, to ensure our activations for the tournament are executed respectfully and in compliance with local rules and regulations”.

Budweiser will also open sales of its non-alcoholic beer, Budweiser Zero, in stadium concourses and stands during games and at other fan sites, the source said.

Qatar’s World Cup organizers, the Supreme Committee for Delivery and Legacy, did not respond to requests for comment about the World Cup controls on alcohol.

Budweiser is an American-style pale lager produced by Anheuser-Busch, part of AB InBev. Introduced in 1876 by Carl Conrad and Co. of St. Louis, Missouri, Budweiser has become one of the largest-selling beers in the United States.

Established in 2011 by the State of Qatar, the Supreme Committee for Delivery & Legacy (SC) is responsible for the delivery of the required infrastructure and host country planning and operations for Qatar to host an amazing and historic 2022 FIFA World Cup™.

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