Bills football-first stadium logo unveiled

Article posted by Coliseum, March 5^th, 2026

Image: Buffalo Bills

The National Football League (NFL) team Buffalo Bills have unveiled the logo for the inaugural season at their home facility – the New Highmark Stadium in Orchard Park, New York (US).

‘buffalobills.com’ stated that the stadium is designed as a football-first venue and is set to see its first Bills game this Fall.

The Buffalo Bills are a professional American football team based in the Buffalo-Niagara Falls Metropolitan area (US). The Bills compete in the National Football League (NFL) as a member of the American Football Conference (AFC) East Division. The team plays its home games at the Highmark Stadium in Orchard Park, New York.

The 67,000-capacity Highmark Stadium (also referred to as the New Highmark Stadium and colloquially as ‘The Pit’) is an American football stadium under construction in Orchard Park, New York (US). It will replace the Ralph Wilson Stadium as the home field of the Buffalo Bills of the National Football League (NFL) starting from the 2026 NFL season.

The 71,608-capacity Ralph Wilson Stadium (colloquially known as ‘The Ralph’) is a defunct stadium in Orchard Park, New York (US) in the Southtowns of the Buffalo Metropolitan area. It served as the home venue of the Buffalo Bills of the National Football League (NFL) from 1973 to 2025. The stadium opened in 1973 as the Rich Stadium and remained that until 1998. It was known as the Ralph Wilson Stadium from 1998 to 2015, the New Era Field from 2016 to 2019, the Bills Stadium in 2020, and the Highmark Stadium from 2021 until its closure following the 2025 season. The stadium is set to be demolished in March 2027 following the construction and opening of its replacement – the New Highmark Stadium.

‘buffalobills.com’ further stated that the Buffalo Bills are getting a brand-new stadium in Orchard Park, New York (US) right across the street from their current home. Officially named the New Highmark Stadium this state-of-the-art venue is designed to reflect the identity of the Buffalo Bills while embracing the cutting-edge stadium technology and comfort for the fans.

Centered around the team’s iconic charging buffalo the circular crest features a stylized render of the stadium symbolizing a new home for football in Western New York. The logo will appear as a jersey patch for the first home game of the 2026 season marking the next era of Buffalo Bills football.

The Buffalo will host eight opponents at the Highmark Stadium in 2026: The Miami Dolphins, the New England Patriots, the New York Jets, the Kansas City Chiefs, the Los Angeles Chargers, the Chicago Bears, the Detroit Lions, and the Baltimore Ravens. The full NFL schedule will be released later this Spring.

New York (US)-based the National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major professional sports leagues in the United States and Canada and is the highest professional level of American football in the world.

The Bills will also offer an exclusive inaugural season merchandise line – available for online purchase.

With the highly anticipated season coming soon there is still time to place a seat deposit for the Highmark Stadium to secure one’s spot on the Priority List. While the Permanent Seat Licenses (PSLs) are currently sold out the Priority List Members have first access for the future Season Ticket opportunities and the single game standing room tickets.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 500+ member-exclusive videos with valuable tips for your venue