Cape Town Stadium soon DHL Stadium

Article posted by Coliseum, November 4^th, 2020

Image: Cape Town Stadium

Cape Town Stadium in South Africa will soon be called DHL Stadium after the German courier, parcel and express mail service acquired the naming rights of the facility. The stadium will be known as DHL Stadium from January 2021. The naming rights deal has been entered into for four years.

The Cape Town Stadium (is a football and rugby union stadium in Cape Town, South Africa, that was built for the 2010 FIFA World Cup™. During the planning stage, it was known as the Green Point Stadium, which was the name of the previous stadium on the site, and this name was also used frequently during World Cup media coverage. It is the home ground of Premier Soccer League clubs Ajax Cape Town (since 2010) and Cape Town City (since 2016). It has also hosted the South Africa Sevens rugby tournament since 2015.

The above decision has been taken in tandem with the Stormers from Newland. The Stormers (known for sponsorship reasons as the DHL Stormers) is a South African professional rugby union team based in Cape Town in the Western Cape, competing in the Super Rugby competition.

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This was confirmed by Ian Neilson, Deputy Mayor of Cape Town Metro, recently.

“An agreement was reached at a council meeting between the stadium and DHL,” Neilson told mediapersons recently.

This means that from January 1^st, 2021, the stadium will be known as DHL Stadium for four years, with DHL paying R11 million a year for the naming rights.

Western Province rugby will move from Newlands to Cape Town Stadium in 2021. Western Province is a South African professional rugby union team based in Newlands, Cape Town, South Africa.

The stadium will host two matches during next year’s British & Irish Lions tour, with the Stormers taking on the Lions on July 3^rd and the Springboks playing there in the second Test on July 31^st.

The British & Irish Lions is a rugby union team selected from players eligible for the national teams of England, Scotland, Wales and Ireland (sometimes known as the Home Nations). The team currently tours every four years, with these rotating between Australia, New Zealand and South Africa in order.

This is the second of the major World Cup stadiums to have a sponsor opt-in for naming rights, with Soccer City Stadium in Johannesburg naming rights being bought by FNB in 1989 and extended continuously.

Whether the DHL naming rights will be renewed will only be known after the first four years but this move by the sponsor is smart considering the hype around the new home of the province’s rugby team.

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