‘Coliseum’ set for maiden LATAM online meet

Image: Juego de Pelota, IDOM, C.N.deF., Agencia APP, Marcelo Campi, & Arena MRV/Clube Atlético Mineiro

‘Coliseum’s long suit is its international conferences held every year. It provides the perfect platform to venue virtuosos the world over to do a step-by-step examination of the various issues being faced by the sports venue sector – and herein lies the flavor of ‘Coliseum’ summits.

Though a year has passed by, nevertheless, in several parts of the globe COVID-19 and its virus variants is continuing with its destructive streak, despite the vaccine rollout, leading to huge death figures the world over. Taking into consideration the grim health situation, ‘Coliseum’ is being forced to hold its maiden LATAM Conference as a virtual (Coliseum Online Week LATAM 2021) from July 19^th-23^rd.

The registration for complimentary delegate passes is now open (for registered and approved applicants). Please click on this link to register.

The calamitous fallout of the pandemic will be one of the topics to be discussed in the online session due to which one of the conference segments has been adjusted to HEALTH, SAFETY & SECURITY. A new segment is being introduced in this hybrid summit – HOST CITY Venues.

Latin America boasts most ardent soccer supporters globally and a lot will be happening in the region – the high-octane soccer showpiece FIFA World Cup 2026™ wherein Canada, Mexico and the United States will come together to co-host the event extraordinaire and make history. Moreover, the multisport event – Pan American Games – will be held at Santiago De Chile in 2023.

Felipe De Pablo Jerez, CEO, Santiago 2023, and Juan Carlos Chamy Chacoff, CMO, Santiago 2023, Chile, will touch on the Pan American Games – the international multisport event for athletes with disabilities – all set to be held in the year 2023.

New projects will come up for discussions in the virtual – César O. Esparza, Developer, Yucatán Stadium, Mexico, will talk about the billion-dollar futuristic Yucatán Stadium which will be armed with technology “never used in Mexico before”. The stadium will be one of the first in the world to receive a Leadership in Energy and Environmental Design (LEED) certification for sustainable structures.

Tatyana Orozco, CEO, Arena del Río, Colombia, will throw light on Arena del Río – the unique and completely multifunctional structure to come up in Barranquilla, Colombia. Arena del Río will combine a live entertainment experience with six levels of hospitality suites with a privileged view of the show. Juan Pablo Pareja, General Manager, Universidad Católica, Chile, will share how the top-flight club of Chile, Club Deportivo Universidad Católica, plans to reshape its facility which is all set to become an “architectural marvel”.

The concerning part is that though soccer is like religion in Latin America, but nearly all the stadia in the region have either worn out or are not in conformity with the futuristic venues which many countries in the world boast today. After all, avant-garde arenas have become a kind of hallmark for countries to be able to host big-ticket sporting events.

(Monumental) stadia like the 70,074-capacity El Monumental River Plate in Buenos Aires, Argentina or the 60,235-capacity Estadio Centenario in Montevideo, Uruguay are in danger of not matching up to the spiffy venues the world over. In this context, Ignacio Alonso, President, Uruguayan FA, will reveal how Uruguayan Football Association is initiating steps to refurbish the iconic venue Estadio Centenario like upgrading the VIP boxes and improvisation on the lighting system.

Despite few big venue projects being initiated, overall, it is a sad commentary on the state of affairs which is being ascribed to the tight pecuniary situation in Latin America – a reason why facilities are not being upgraded to stay in tune with the modern stadia of today.

Looking at the above scenario, ‘Coliseum’ thought it wise to move into LATAM and hold an online assembly wherein venue aces would provide pearls of wisdom on how to bring about a 360 degree transformation to the stadium infrastructure in the region.

‘Coliseum’ will bring together new projects and experts from Mexico, Argentina, Uruguay, Chile, Colombia, Brazil, Paraguay, and other countries in the brainstorming online session. Around 20 new stadium and arena projects will be introduced in the virtual, few of which have been mentioned above.

However, the primary objective of the ‘Coliseum Summits’ remain the same – to provide a platform to the sports venue sector cognoscenti to discuss among themselves the challenges they are facing and what are the lessons learned.

‘Coliseum’ is keeping its fingers crossed that with the vaccine rollout eventually COVID-19 will be tamed and the 2022 LATAM conference edition can be held in the in-person mode.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business Center including the ‘Get in touch’ business development support tool and the global ‘new projects’ database.

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