Extreme tooled-up Wi-Fi solutions for USL

Article posted by Coliseum, March 24^th, 2025

Image: USL and Extreme Networks

The Extreme Networks, a leader in artificial intelligence (AI)-powered automation for networking, recently announced that it has been selected as the Official Wi-Fi Solutions and Analytics Supplier of the United Soccer League (USL – an organizer of various professional and amateur soccer leagues in the United States league system), the largest and fastest-growing professional soccer organization in North America.

Extreme Networks is a Partner of Coliseum Global Sports Venue Alliance.

‘Extreme’ stated that with Extreme’s industry-leading Wi-Fi and cloud networking solutions the USL teams can deliver seamless fan experiences, gain actionable insights on both fan behavior and network performance and benefit from the streamlined operations.

Morrisville (US)-based the Extreme Networks, Inc. is a leader in AI-driven cloud networking focused on delivering simple and secure solutions that help businesses address challenges and enable connections among the devices, the applications and the users. Extreme push the boundaries of technology leveraging the powers of artificial intelligence (AI), analytics and automation. Tens of thousands of customers globally trust their AI-driven cloud networking solutions and industry-leading support to enable the businesses to drive value, foster innovation and overcome extreme challenges.

‘Extreme’ further stated that the modern stadium experiences – from the retail point of sale (POS) systems to mobile ticketing and mobile concessions – all require secure connectivity built for the high-density environments. The leading venues across the globe rely on Extreme’s proven experience in designing and deploying the networks in the challenging environments and turning the Wi-Fi insights into actionable business opportunities.

Key Facts:

New Generations of Wi-Fi for New Generations of Fans: The fans, information technology (IT) and the operations teams rely on an increasing number of applications and devices for everything including in-seat concessions ordering, social media sharing and live-streaming. Extreme’s Wi-Fi 7 solutions, including the AP5020, are designed to meet the challenges of dense indoor and outdoor environments while delivering increased network capacity for a seamless experience;
Actionable Insights for Continuously Improved Operations: The USL teams can elevate the gameday experiences with the granular network analytics that reveal the fan activity and preferences. The ExtremeCloudTM Business Insights for the Venues helps identify the peak network usage, the popular apps and the high-traffic areas and enabling the teams to spot the trends and tailor offerings for maximized engagement; and
Streamlined Operations and Simplified Cloud Management: The USL teams can streamline the operations with the ExtremeCloud IQ and the Universal Zero Trust Network Access (ZTNA) helping ensure easy network management, enhanced security and seamless fan Wi-Fi. A single, portable license delivers cost efficiency and flexibility across all Extreme solutions.

Executive Perspectives

Observed Josh Keller, Senior Vice-President (SVP), Corporate Development, United Soccer League, “As we continue to grow it’s essential that our stadiums are equipped with the networks capable of meeting the demands of our fans and the operations. With Extreme the teams across our league now have access to the most powerful Wi-Fi solutions available today. This partnership enables us to enhance the fan engagement, streamline the operations and build a robust network foundation to embrace the emerging sports technologies ensuring the USL remain at the forefront of professional sports.”

Noted Norman Rice, Chief Commercial Officer, Extreme Networks, “In soccer, where every second counts, a well-connected stadium transforms the matchday experience. Whether it’s powering the security surveillance, the point-of-sale systems, the fans’ social media posts, or the media broadcasts, the low-latency Wi-Fi is critical to the overall experience. Extreme is one of the most well-respected players in the space – chosen by the professional organizations worldwide including the National Football League (NFL), the Major League Baseball (MLB), the National Hockey League (NHL), the Premier League teams – the Liverpool Football Club, the Manchester United F.C. (UK) and now the USL (US) – because we provide the expertise, the speed and reliability needed to operate in these high-density, fast-moving environments and connect fans to every thrilling moment.”

Preferred Supplier Program

‘USL’ stated that through its Preferred Supplier Program the USL connects the suppliers with new franchise owners and the existing USL clubs to deliver the best possible experience for fans across North America.

‘USL’ further stated that the Preferred Suppliers are the “Best-in-Class” companies that provide the services and the products to the professional franchises and the stadium developers and must meet the USL’s strict quality standards.

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