Fanatics unique-to-Ravens merchandise deal



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Fanatics to operate retail stores ant M&T Bank Stadium Image: M&T Bank Stadium, Mrgoggins90, CC BY-SA 4.0

Fanatics, Inc., the sports merchandise and apparel company behind Fanatics Sportsbook – one of the best sports betting sites – has announced an expansion of its sports merchandise agreement with the National Football League’s (NFL’s) Baltimore Ravens (US).

‘SPORTSBOOK REVIEW’ stated that the new extension allows the Fanatics to provide retail sales of Ravens merchandise in the latter’s home arena – the M&T Bank Stadium in Baltimore, Maryland (US).

New York (US)-based the Fanatics, Inc., is a digital sports platform company that designs, manufactures and distributes licensed sportswear, sports equipment and merchandise for a variety of sports leagues and teams. Fanatics also sells sports collectibles, trading cards and other digital assets, and offers sports betting and iGaming.

The Baltimore Ravens are a professional American football team based in Baltimore (US). The Ravens compete in the National Football League (NFL) as a member of the American Football Conference North division. The team plays its home games at the M&T Bank Stadium and is headquartered in Owings Mills, Maryland.

The 71,008-capacity M&T Bank Stadium is a multipurpose football stadium located in Baltimore, Maryland (US). It is the home of the Baltimore Ravens of the National Football League (NFL).

‘SPORTSBOOK REVIEW’ further stated that the Fanatics said it would “curate collections unique to the Ravens that celebrate both the culture of Baltimore and the fan base’s passion for the team.”

Enthused Ed O’Brien, Fanatics Senior Vice-President (SVP) of Business Development, “It’s an incredibly exciting time for the Baltimore Ravens, both on and off the field, and Fanatics is thrilled to expand our partnership together. We are proud to be an integral part of the team’s vision to heighten the year-long fan experience at the M&T Bank Stadium and are committed to creating a world-class omnichannel retail model that grows with the City and the team over time.”

The Fanatics and the Ravens have worked together since 2013 with Fanatics supplying the Ravens’ online and mobile e-commerce. In 2023, the Fanatics expanded its operations with a new distribution center in Aberdeen, Maryland. The close proximity of this distribution center will help the Fanatics keep retailers stocked with the latest designs and distribute merchandise from the top brands and the local licensees. The Fanatics has been expanding its operations across the United States, including rolling out its sportsbook, which went live in the Maryland sports betting scene in August 2023.

The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals, live streaming, industry-leading search functionality, and a curated Discover page with the sports and bets that matter most to a customer.

The above agreement comes as the Ravens have announced several planned upgrades to the M&T Bank Stadium to improve the general experience for those visiting on a gameday.

Concluded Chris Inouye, Ravens Vice-President of Retail and F&B Operations, “The expanded partnership with the Fanatics launches our retail experience to new heights. A proven industry leader, the Fanatics has routinely provided a cutting-edge approach in the sports apparel market. Highlighted by the M&T Bank Stadium’s first-ever year-round retail store, which will debut in 2025, our full-scale collaboration with the Fanatics allows the fans to connect with the Ravens and display team pride like never before.”

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