Fans to live out racing dreams at F1 Arcade


Formula 1 premium experience to launch in London Image: Formula 1

A first of its kind premium F1 experiential venue, F1 Arcade, will launch in London (UK) next month with the aim of bringing the excitement and emotion of the sport from the circuit to the City.

‘Formula 1’ stated that set to open its doors on November 24th at the One New Change, St Paul’s, the themed venue will feature 60 motion F1 simulators and give fans the opportunity to live out their racing dreams, while enjoying best-in-class food and drink offerings.

Formula 1 has joined forces with Kindred Concepts to launch the first F1 licensed premium experiential venue of its kind: The F1 Arcade at St Paul’s, London (UK).

St James’s Market, London (UK)-based Formula One is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l’Automobile.

‘Formula 1’ further stated that the F1 Arcade has been created for F1 fans and newcomers to the sport alike and will cater to a wide range of groups and occasions, from nights out with friends to family experiences, corporate events and everything in between.

Using bespoke racing simulators uniquely developed by a leading simulator design company alongside F1, fans will be fully immersed through motion and audio-visual effects. A new gameplay experience from Motorsport Games, making use of the rFactor 2 platform, will allow individual, team-based and all-venue racing formats, along with different modes for all ages and abilities.

A digital ecosystem, including personal driver profiles and an experience currency, will complement the concept, enhancing guest experience with unique prizes, in-venue elevations and special competition entries – with enhanced experiences planned for real-life Grand Prix weekends.

The F1 Arcade has been devised by Adam Breeden, the pioneer of competitive socializing and the man behind London’s most popular entertainment venues, including Flight Club, Puttshack, Hijingo, Bounce, and All Star Lanes.

Said Brandon Snow, Managing Director of Commercial, Formula 1, “We are very excited to introduce F1 Arcade, a brand-new premium entertainment venue that everyone can enjoy. The F1 Arcade is an ambitious project that will allow people to get even closer to the Formula 1 experience by giving guests the chance to get behind the wheels of bespoke racing simulators in stylish surroundings with a high-quality hospitality offering. Kindred Concepts and Formula 1 have worked tirelessly to ensure the F1 Arcade will provide everyone who visits, fans and non-fans alike and regardless of age or ability, an incredible premium experience.”

Added Adam Breeden, Founder and Chief Executive Officer (CEO) of F1 Arcade, “We are thrilled to offer the first of these premium and exclusive entertainment experiences right in the heart of London. It has been my most ambitious project to date, taking everything we know about competitive socializing venues and adding the strength of the Formula 1 brand. This is all the glamor of a Grand Prix weekend in your City, all year round. The cutting-edge technology, high-class food and beverage, coupled with a jaw-dropping venue design set a new level of quality.”

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