Italy Lega Serie A employ Dalet solutions



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Serie A partners with Dalet Image: Dalet

Dalet (France), a leading technology and service provider for media-rich organizations, and Italian partners EI Towers and CVE announced that the Lega Serie A Lissone (Italy)-based production center is using Dalet solutions to manage high-value sports content and production workflows.

‘Dalet’ stated that the top-flight Italian football league, which is one of the most valuable in the world in terms of annual revenue, consolidated its content production, management and distribution onto a centralized media infrastructure. The fundamental change to Lega Serie A’s media production was a significant technical uplift that leverages Dalet’s solutions for workflow automation and content management, increasing production value for 400-plus games and delivering in progressive Ultra High Definition (UHD) and 1080p formats over a full IP infrastructure. The enterprise implementation is entirely subscription-based to maximize flexibility and control costs.

Levallois-Perret, Île-de-France, France-based Dalet is a media solutions and service provider that places technological innovation and human collaboration at the heart of everything they do, creating powerful tools and products that help tell better stories.

Dalet empowers media-rich organizations to transform their production and distribution workflows – accelerating media operations, maximizing collaboration and creating higher value from content. As a leading media technology and service provider with over three decades of innovation, its software solutions enable greater control, enhanced visibility and increased productivity for content professionals and storytellers around the globe. Leading organizations trust Dalet to support their daily content operations. Its team is driven by a passion for media and committed to empowering a world where compelling stories are beautifully made, effortlessly told and thoughtfully delivered.

Lissone, Lombardia, Italy-based EI Towers is Italy’s leading tower operator and an independent company with a portfolio of 2,300 broadcast sites, providing integrated electronic communication services for television network operators, radio industry publishers and groups, mobile telecommunications network operators (GSM/UMTS/LTE), wireless Internet providers (WiFi/Wi-Max), public utilities, and Government institutions.

On April 13th, 2021, Lega Serie A approved the project for the creation of its International Broadcast Centre (IBC) at the EI Towers headquarters. This project represents the first step towards the establishment of the Media Company, allowing Lega Serie A rationalization of the television signals distribution process, the improvement in the signal’s quality, the production, the post- production with centralized highlight center and distribution of top matches in 4K, as well as the transport of 12 signals per match. It was also decided to set up a centralized video assistant referees (VAR) Center in the same structure, in collaboration with the Italian Football Federation (FIGC – governing body of football in Italy).

Verano Brianza, Italy-based Communication Video Engineering (CVE) is a 40 years experienced company which has been managing the realization of system integrated, broadcast projects for all the major Italian Broadcasting, Media and Telco customers. CVE has always been a leading company in Broadcasting, Media and Telco markets thanks to the right strategies driven by the evolving technology market and the very tight relation that CVE has established throughout the course of its evolution with Italian customers and worldwide technology partners.

The CVE, using its very skilled technical background, is specialized in the delivery of complex, challenging and advanced media creation/processing/delivery projects.

Milan (Italy)-based Lega Serie A (Serie A League) is the governing body that runs the major professional football competitions in Italy, most prominently Serie A – the top of the Italian football league system.

Commented Piercarlo Invernizzi, Chief Technology Officer (CTO), EI Towers, “We took on an enormous challenge in building a new production infrastructure in such a short time – not just the workflows, but also a completely new facility in Lissone able to produce highlights, log match metadata and archive the assets. We needed reliable partners that would deliver and Dalet, together with CVE, did just that for the production part of this project. The solution has now been operating successfully for the whole of the season.”

The Lega Serie A transformation is part of a growing trend across sports teams, leagues and federations that are partnering with experienced technology companies like Dalet to take full control of their media strategy and deliver exceptional fan experiences. Dalet’s agile media management technology and deep media expertise enable sports organizations to fully optimize content workflows and onboard future business opportunities with ease.
 

Business Opportunities and Economies of Scale

‘Dalet’ further stated that Dalet’s proven enterprise media workflow solution, Dalet Galaxy five, serves as the control layer for handling incoming transmissions from stadiums and managing that content across the production centre’s fast production storage, nearline storage and archives. The underlying Dalet media asset management platform and workflow engine tracks metadata and orchestrates key workflows including game content captured across 100 channels of Dalet Brio IP ingest as well as distribution of digital content packages to main broadcasters, media partners, telecommunication companies, and teams using WEBPortals and direct contribution to the stadium during the live events via Dalet Brio IP output. Integrated Dalet production tools provide the frictionless editing and highlight production required in sports with remote collaboration from stadium to production center made possible thanks to a secure, hybrid configuration.

Maintained Massimo Berardi, General Manager, Dalet, Italy, “The scope of this big project is to follow the business vision of Lega Serie A, requiring a radical pivot of its entire media production and distribution chain. This is something Dalet is well-versed in. Dalet’s adaptive technology and agile platforms enable enterprise-level digital transformation and achieve economies of scale. The Lega Serie A now has full control over its assets from the local level to international with tools that amplify content across marketing channels and real opportunities to create new lines of business at the club level thanks to better sharing, repurposing and repackaging. They have more opportunities to expand and do so with a much greater degree of efficiency on a platform that is primed for the future.”
 

Enterprise Design and Staff Enablement Delivered in 30 Days

A first-of-its-kind installation, the Lega Serie A production center encompasses 2,400 square meters of state-of-the-art media technology that features editing stations, post-production rooms, master control room, content control room, and a room dedicated to infographics. The Dalet Professional Services collaborated with EI Towers and CVE to deliver more than 100 ingest channels, 12 playout channels, online production, nearline and archive storage, as well as editing and highlight production applications, along with Dalet Media Asset Management (MAM) workflow design and training for the center’s technicians and operators in a month. Dalet Professional Services along with business partner CVE also provide Lega Serie A with first-line, on-the-ground support services.

Concluded Berardi, “The breadth and depth of the requirements and tight turnaround is a testament to the durability of Dalet technology and the deep technical expertise of the team to take on a project of this size and deliver on time to support it well into the future.”

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