JLL consulting services for Eleven Park


JLL working on Indy Eleven stadium Image: Indy Eleven

The leading professional services firm Jones Lang LaSalle Incorporated (JLL) has been selected by the Keystone Group, a real estate development company, to provide leasing and stadium consulting services for the Eleven Park mixed-use sports and entertainment district in downtown Indianapolis (US). The development is anchored by a 20,000-seat multipurpose soccer stadium for the Indy Eleven USL professional soccer team.

‘JLL’ stated that the state-of-the-art stadium will feature views of the Indianapolis skyline and host other sporting and family entertainment events. Eleven Park will also contain 205,000 square feet of office space in a 16-story building on floors 7-16 with a parking garage on the first six floors. The downtown development will include 197,000 square feet of retail and restaurant space, a hotel, more than 600 apartments, public plazas with green space, and public parking garages.

Chicago (US)-based JLL is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for its clients, its people and its communities. JLL is a Fortune 500 company with annual revenue of $20.9 billion, operations in over 80 countries and a global workforce of more than 103,000 as of December 31st, 2022. JLL is the brand name, and a registered trademark of Jones Lang LaSalle Incorporated.

JLL is one of the sponsors for Coliseum Summit US to be held in Los Angeles from September 6th-7th, 2023.

Indianapolis (US)-based the Keystone Group is a transformational developer of premier mixed-use projects. Its areas of expertise are focused on real estate development, investment, construction, and property management. Headquartered in downtown Indianapolis, the Keystone Group is among the most successful and fastest growing companies in the Midwest.

The 20,000-capacity Eleven Park is a proposed soccer-specific stadium to be constructed on the site of the former Diamond Chain Company facility in Indianapolis, Indiana, United States. It would be the home of Indy Eleven, a professional soccer team that plays in the USL Championship.

Indy Eleven is an American professional soccer team based in Indianapolis, Indiana (US). Founded in 2013, the team made its debut in the North American Soccer League in 2014, before moving to the United Soccer League (USL) in 2018.

The North American Soccer League was the top-level major professional soccer league in the United States and Canada that operated from 1968 to 1984. It was the first soccer league to be successful on a national scale in the United States.

The United Soccer League (USL), formerly known as United Soccer Leagues, is a soccer league in the United States and Canada. It organizes several men’s and women’s leagues, both professional and amateur. The Men’s leagues currently organized are the USL Championship, USL League One, USL League Two, and the youth Super Y League. A new women’s league, the USL W League, began play in 2022. It is directly affiliated with the United States Soccer Federation and the United States Adult Soccer Association. The USL is headquartered in Tampa, Florida, US.

‘JLL’ further stated that once complete, the Eleven Park will be a vibrant live-work-play community year-round, providing significant economic development and community benefits to downtown Indianapolis and its surrounding areas.

Said John Robinson, Managing Director at JLL, “Major Cities in the United States like Indianapolis thrive because of mixed-use developments that sustain a thriving downtown that is fit for the future. The Eleven Park will further strengthen Indianapolis for decades to come. The office space will be one of the most attractive options in downtown Indianapolis with the many in-demand offerings for tenants surrounding this development.”

According to JLL research, offices constructed in the past decade have grown to capture 14.1 percent of gross leasing. Tenants continue to target best-in-class assets, and office buildings delivered within the past three years are dramatically outperforming relative to previous cycles.

Additional highlights of the downtown development include an indoor 4,000-seat music and entertainment venue, rooftop bars, riverfront activation, and a connected walkway to The Cultural Trail and the rest of downtown Indianapolis.

Stated Ersal Ozdemir, Founder and Chairman of Keystone Group and Indy Eleven, “We are honored to bring the first-of-its-kind entertainment district to downtown Indianapolis. With JLL’s help and proven experience assisting similar developments, the Eleven Park will not just be a world class soccer stadium, it will be a thriving community for all to enjoy that brings economic growth to Indianapolis. This live-work-play development will join the ranks of leading sports and entertainment developments across the country.”

To attract residents of all ages, Eleven Park will also feature an outdoor stage for free concerts, a kids play zone, a dog park, and public art. It will also be home to community events including a farmers’ market.

Added Jim Renne, National Director of Sports and Entertainment for JLL, “Eleven Park’s expansive entertainment offerings will transform the City’s identity and the parallel 70,000-capacity Lucas Oil Stadium, the 12,230-capacity Victory Field and the White River State Park (urban park in downtown Indianapolis) downtown destinations. As seen in our leadership, helping develop similar mixed-use developments, notably Atlanta’s 41,084-capacity Truist Park and The Battery Atlanta (shopping complex), the Eleven Park will be an economic driver and will deliver a unique experience to Indy Eleven fans, and create a world class destination for the Indianapolis community and region.”

Jim Renne was one of the Speakers at the 2022 Coliseum US Conference held at the Dignity Health Sports Park in Los Angeles on September 28th-29th, 2022.

James A. Renne, AIA, National Director, Sports and Entertainment, JLL, US, is a Member of Coliseum – Global Sports Venue Alliance.

The stadium development services are led by Jim Renne and leasing will be managed by John Robinson.

JLL’s sports development clients include the National Football League (NFL) team Chicago Bears, the National Basketball Association (NBA) team Oklahoma City Thunder, the NFL team Detroit Lions, the Major League Soccer (MLS) team Chicago Fire FC, and the National Hockey League (NHL) team Philadelphia Flyers.

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