Kings Center elevated evening guest experience

Image: Legends

The Maxwell C. King Center for the Performing Arts (Melbourne, Florida, US) Board of Directors, the Eastern Florida State College (college in Cocoa, Florida, US) and the premium experiences company Legends/ASM Global (full-service venue company) recently announced the renewal of Legends/ASM Global’s management agreement for the King Center for the Performing Arts affirming five years of partnership and setting the stage for continued growth in Brevard County’s (Florida) premier live entertainment venue.

Looking ahead, the King Center is preparing to introduce a brand-new preshow VIP Experience offering the guests an elevated evening with hors d’oeuvres and a private bar in an intimate, speakeasy-inspired lounge. The venue is also launching an updated catering program to better serve the rental clients and community events with curated menu options for breakfast meetings, elegant receptions, celebrations, and more.

These enhancements are part of a broader vision to reimagine the guest experience both on and off the stage. With a continued focus on exceptional programming, expanded community partnerships and reinvestment into the venue’s infrastructure and amenities the King Center is positioning itself not only as a cultural destination but as a hub for connection, celebration and creativity in Brevard County and beyond.

‘Legends/ASM Global’ quoted Bob Papke, General Manager (GM) of the King Center and Vice- President, Legends/ASM Global, as stating, “Since July 2020 our company has helped guide the King Center through unprecedented challenges – from reopening safely during a pandemic to booking world-class talent and elevating every facet of the guest experience. As we renew our agreement we look forward to building on our success and introducing exciting new enhancements that will keep our community engaged for the years to come.”

The King Center or the Maxwell C. King Center for the Performing Arts is a performing arts venue located at 3865 North Wickham Road, Melbourne, Florida (US). The main theater of the 126,000 square feet facility contains 2,016 seats. There is also a 250-seat venue named the Studio Theatre or the Black Box in the facility.

The Maxwell C. King Center for The Performing Arts is a proud direct support organization of the Eastern Florida State College and the ASM Global-managed venue has been at the heart of cultural and educational experiences since 1988. The six-story, 100,000-square foot facility has continuously dedicated itself to curating outstanding educational, cultural and community events that resonate with the audiences of all backgrounds.

New York (US)-based Legends is the pre-eminent premium live events company dedicated to delivering exceptional fan and guest experiences globally. They provide a data-driven, customizable solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues in the sports, entertainment, attractions, conventions, and leisure industries.

Los Angeles (US)-based ASM Global is a development and full-service venue company focused on client-first approaches for driving significant financial success. Acquired by Legends in 2024 the company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers, and performing arts venues.

‘Legends/ASM Global’ further stated that over the past five years the King Center has experienced a remarkable period of growth and achievement under Legends/ASM Global’s leadership. The venue has welcomed full houses for dozens of major headlining performances.

The King Center has also earned recognition for its excellence in guest experience. The venue ranks in the top 10 for overall guest satisfaction among its peers on an international level consistently outperforming the industry benchmarks in communication, hospitality, staff and volunteer engagement, and amenities.

This kind of national recognition doesn’t just look good on paper – it plays a big role in bringing top-tier talent to the King Center stage. When the artistes and the touring productions are deciding where to perform they look at the venues with strong reputations and proven community support. Being consistently ranked among the best helps put the King Center – and the Space Coast (Region in Florida) – on the map for major acts and Broadway tours that might otherwise skip the area. Paired with the resources, reach and expertise of Legends/ASM Global behind it the King Center is poised to attract even bigger artistes, more robust programming and enhanced offerings that directly benefit the community. This means more of the shows everyone loves, right here at home.

Added Anthony Catanese, Board Chair, King Center Board of Directors, “This renewal celebrates not just five remarkable years with the Legends/ASM Global but the legacy we’ve built together since the King Center’s opening night in 1988. Our community has rallied behind this venue – from families and schools to local businesses – and we’re thrilled to carry that spirit forward.”

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