‘Kings’ digital arena experience for fans

Linkedin Twitter

Sacramento Kings virtual arena Image: NBA

With people in the United States still going through harrowing times due to COVID-19, in-person attendance of sporting events has almost become a distant dream.

Keeping the above scenario in mind, the Sacramento Kings NBA basketball franchise has claimed a first for a professional sports team with the launch of a new Discord server that will create a virtual arena experience for fans who are missing out on the field action.

The Discord server will allow Kings’ supporters to gather online to interact and expand access to exclusive experiences that usually take place in-person at the team’s home arena – Golden 1 Center.

Discord is an instant messaging platform and focused on gaming when the same was launched in 2012. It has since grown to cover areas such as music and sports and currently boasts over 100 million active users.

The Sacramento Kings are an American professional basketball team based in Sacramento, California (US). The Kings compete in the National Basketball Association as a member of the Western Conference Pacific Division. The Kings are the only team in the major professional North American sports leagues located in Sacramento.

Through its partnership with Discord, the Kings will host a range of live Q&As directly with fans on the server, featuring access to Kings front office executives, players and broadcast personalities.

The server will also feature merchandise updates, real-time game and topic discussions and other initiatives. The server can be accessed on the Discord desktop or mobile app or via Discord.gg/sacramentokings.

Stated Kings Chairman and Owner Vivek Ranadive, “We are excited to launch this digital arena as an innovative solution to bring the best fans in the world closer to the team and connect virtually during these unprecedented times. At the Kings we are always working to take advantage of new ways to engage and interact with our fans and we are pleased to partner with Discord, the industry leader in blending offline and online worlds on a frictionless and cohesive platform.”

Discord Chief Marketing Officer Tesa Aragones added, “Everything we do at Discord is grounded in creating community, connection, and belonging. When it comes to those things, nothing levels the playing field like sport. We are excited to welcome the first official NBA team to Discord in the Sacramento Kings as they bring their passionate fans to a place to connect with the players – and one another – beyond the physical arena.”

The Kings have been at the vanguard of technological innovation in recent years. Last season, the team claimed another first for world sport through a partnership with Zippin that resulted in the opening of a checkout-free convenience store at their residence – Golden 1 Center.

Earlier this year, the Kings partnered with NINA to introduce an Internet of Things (IoT)-powered smart pouring solution at Golden 1 Center. NINA’s bottle-mounted device and app allows fans to skip lines at the arena and the initiative is designed to provide a more personalized experience for supporters.

Other initiatives launched by the Kings include a blockchain-powered reward program, and augmented reality (AR) experiences through collaboration with Imagination Park Technologies.

Imagination Park Technologies is an AR platform that enables businesses of any size to create and implement their own AR campaigns with no programing or technology.

Continue to follow Coliseum for latest updates on venues business news. Coliseum is dedicated towards building the best global community of sports and entertainment venue executives and professionals creating better and more profitable venues.

Become a member of the only Global Sports Venue Alliance and connect with stadiums, arenas and experts from around the world. Apply for membership at coliseum-online.com/alliance and make use of the 365Coliseum Business.

Watch 150 member-exclusive videos with valuable tips for your venue

« Previous News:
» Next News:

More News

NFL Play-offs 2021 with fans

Fans ‘energize’ stadia in NFL matchups

Published: January 22, 2021

It was a total adrenaline rush scene as die-hard fans descended on the Lambeau Field (US) ground on... » Read more

India Odisha new field hockey stadium

Futuristic field hockey venue in India

Published: January 22, 2021

A futuristic 20,000-capacity hockey facility – intended to become the world’s leading... » Read more

Italy Florence stadium update Jan 2020

Florence Mayor firm on Franchi revamp

Published: January 22, 2021

First it was – the Italian professional football club ACF Fiorentina declaring that ‘it’s... » Read more

Aarau new stadium

FC Aarau venue plans get stuck in red tape

Published: January 22, 2021

The Swiss football club FC Aarau have been waiting for a new dig since 1994 (!). However, it seems... » Read more

Receive global sports venue NEWS twice a week in your inbox