L1VE ‘live’ stadium experience at Detroit Lions Ford Field

Article posted by Coliseum, September 7^th, 2026

Image: Coliseum GSVA

L1VE, the pioneer of immersive live rights and proprietary social presence technology, recently announced it has been named the Official Immersive Partner of the National Football League (NFL) team Detroit Lions (US).

Social Presence Technology

‘businesswire.com’ stated that the partnership allows the fans to experience Detroit Lions football from inside the stadium with Social Presence technology.

New York (US)-based L1VE is building the future of live entertainment. They bring fans inside the biggest sports and music moments. Fully immersive, from anywhere. L1VE unlocks a new way for the fans to experience live sports and music. And new possibilities for the rights holders and the event organizers to engage with the fans.

The Detroit Lions are a professional American football team based in Detroit (US). The Lions compete in the National Football League (NFL) as a Member of the National Football Conference (NFC) North Division.

The 65,000-seat Ford Field is an indoor stadium in Detroit, Michigan, US. It primarily serves as the home of the National Football League (NFL) team Detroit Lions.

Memorable Moments

‘businesswire.com’ further stated that for years the Detroit Lions fans have followed the team with a passion and commitment that far exceeds the number of seats available in the stadium. The moments that define the seasons – the play action, the crowd, the shared reactions – have always belonged only to the people who could be there in-person. L1VE was built to change that.

Immersive Live Rights

Informed Holger Hansen, Co-Founder and Head Honcho, L1VE, “The Ford Field holds around 65,000 people. The Lions’ fanbase is a multiple of that. Closing that gap is why the Detroit Lions are the first NFL team to license the immersive live rights, a new class of rights alongside broadcast and streaming. The capacity stops being the limit on who gets to be there.”

Real-time Action

With L1VE the fans don’t experience gameday passively. They can step inside the stadium, take their seat, feel the energy of the crowd, and experience all the action in real-time with the other fans – seeing, hearing and reacting as though they were actually in the venue together. It goes beyond the traditional broadcast experience. It is Social Presence.

Passionate Fanbases

As the Official Immersive Partner of the Detroit Lions L1VE will bring that experience to one of the most passionate and widespread fanbases in the NFL. For the first time.

New York (US)-based the National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major professional sports leagues in the United States and Canada and the highest professional level of American football in the world.

Virtual Stadium

Maintained Mace Aluia, Vice-President, Corporate Partnerships, Detroit Lions, “Our fans are all across Michigan and they all want the same thing, to be as close to Detroit Lions football as possible even if they can’t make it to the Ford Field. Partnering with L1VE as our Official Immersive Partner lets us put fans virtually inside the stadium on gameday no matter where they are in the State.”

Joint Showcase

The partnership opened with a joint showcase of the August 22^nd gameday action between the Detroit Lions vs. the Washington Commanders. The fans can create a free account at l1ve.com and, on gameday, join the stadium live through the L1VE platform. The experience captures a full venue of live experience in stereoscopic 360° 3D and 14K and runs on all major immersive headsets including Meta Quest and Apple Vision Pro with one production reaching every fan at once.

‘Nothing Cannibalized’

Added David Morgenbesser, Chief Commercial Officer, L1VE, “The immersive rights aren’t a feature of a broadcast deal. They’re a third category that sits alongside broadcast and streaming without touching either – new reach, new revenue, nothing cannibalized. The Lions are the first NFL club to treat them that way.”

This innovative immersive live rights partnership demonstrates how important it is for the professional sports teams to reach their fans. The Social Presence technology is becoming a real part of the live sports experience – one that extends the stadium far beyond its physical walls.

On gameday the stadium belongs to everyone.

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