Legends Global appoints two new VPs of live entertainment

Article posted by Coliseum, August 3^rd, 2026

Image: Legends Global

Legends Global has appointed Tom Alexander and Jenn Sonick as Vice Presidents of live entertainment, joining the company’s central content and booking team.

Celebrity Access said the appointments are intended to strengthen programming across Legends Global’s network of more than 450 venues.

Legends Global is the premier partner to the world’s greatest live events, venues, and brands.

They deliver a fully integrated solution of premium services, including feasibility and consulting, project development, sales, partnerships, venue management, hospitality, merchandise, and content and booking.

The company’s live entertainment programming includes concerts, family shows, entertainment events and live sporting events.

Legends Global also works with partners including AEG Presents, Live Nation, Feld Entertainment, Outback Presents and LiveCo.

The company was formed under the Legends Global brand following Legends’ acquisition of ASM Global, bringing together a large international network of arenas, stadiums, theatres, convention centres and other live event venues.

Alexander has more than three decades of experience in the live music industry, with a background in touring, business affairs, concert promotion and venue booking.

He began his career at Sony Music Entertainment before joining PACE Concerts and later working with the booking teams for Glen Helen Pavilion and Desert Sky Pavilion.

Most recently, he served as vice president of live programming at OCVIBE, working primarily with Honda Center.

Sonick joins Legends Global from ATG Entertainment, where she most recently served as director of programming.

In that role, she oversaw talent buying for venues including Kings Theatre and the Emerson Colonial Theatre, booking artists such as Diana Ross, Ed Sheeran, Arctic Monkeys and Ellie Goulding.

Before that, Sonick managed booking and contracting across 14 ATG venues in seven US markets.

Her previous experience also includes roles as a talent buyer at Delic Corp and five years with AEG Presents-Rocky Mountains.

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