London Stadium inks Coca-Cola drinks deal for five years



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London Stadium & Coca Cola Image: MJR Group Ltd.

The London Stadium has signed a five-year partnership with beverage giant Coca-Cola European Partners (CCEP), which will see the full range of Coca-Cola products served at all events at the stadium as official soft drinks until 2023, according to several media reports (venue business).

Coca-Cola Zero Sugar, Diet Coke, Coca-Cola Classic, Fanta, Sprite and Abbey Well water will all be offered at all of West Ham United’s Premier League home games, as well as at athletic meets and summer concerts held at the stadium.

The stadium which was originally built for the 2012 Olympic Games in London is poised to become the first venue in Europe to host a Major League Baseball (MLB) fixture in June 2019, when it hosts back-to-back matches between Boston Red Sox and the New York Yankees on consecutive days.

“We are excited to welcome Coca-Cola and their full range of soft drinks to London Stadium, and are delighted to have agreed the partnership,” said London Stadium Chief Executive Officer Graham Gilmore in a press statement.

“Our priority is to provide all guests to London Stadium with the best possible quality and range of beverages, and Coca-Cola’s range of products, reputation and pedigree in major sporting and music events meant that despite competition, they were the best possible partner for the venue,” he said.

“Coca-Cola is a truly global brand, and a perfect fit for London Stadium. We are looking forward to working closely together to further enhance the offering and event day experience for everyone visiting London Stadium,” Gilmore said.

“Coca-Cola European Partners (CCEP) is delighted to have signed a new long term contract with London Stadium. The stadium and our products have some great history – starting in 2012 at the Games. We look forward to partnering with the London Stadium as it evolves and grows as a world class stadium, that hosts some of the planets biggest and most exciting music and sporting stars – as well as continuing to support and inspire a new generation of athletes. We look forward to refreshing and hydrating guests, players, artists and athletes together for the next 5 years,” said Kelly Healing, Senior Manager Leisure at CCEP GB.

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