Lumen8 ‘unmissable fan moments’ tech

Article posted by Coliseum, August 1^st, 2024

Image: Coliseum GSVA

The Australian Football League (AFL) (Australia) and the TGI Sport (tech-led sports media company) have established the Lumen8 Media – an agency that will “harness technology and creativity to redefine in-stadia digital signage and deliver fans unmissable moments”.

‘mediaweek’ stated that from 2025, the Lumen8 Media will manage the commercial rights and sales program for the AFL matchday light-emitting diode (LED) signage at both the 53,359-capacity Marvel Stadium in Docklands, Australia, and the 100,024-capacity Melbourne Cricket Ground (MCG) in Melbourne, Australia.

Melbourne (Australia)-based the Australian Football League (AFL) is the pre-eminent and only fully professional competition of Australian Rules football. It was originally named the Victorian Football League and was founded in 1896 as a breakaway competition from the Victorian Football Association with its inaugural season held in 1897.

New York (US)-based the TGI Sport is a tech-led sports media company that delivers optimal commercial value for all the stakeholders through its pioneering technology, global media rights expertise and leading sports marketing knowledge.

‘mediaweek’ further stated that the Lumen8 Media will be led by Raefe Winstanley as the head honcho as well as the Commercial Media and Signage Specialist Natalia Cordeirio as the Commercial Director.

Asserted Winstanley, “Whether watching from Level 1 at the Marvel Stadium, Level 4 at the MCG, or from the couch at home, Lumen8 Media’s proposition and content will give the fans, the partners and the brands the best fan experience for every moment.”

Stated Stuart Fox, Chief Executive Officer (CEO) of Melbourne Cricket Club-cum-Manager of the MCG, “We strive to deliver greatness for our members and fans on matchdays and are looking forward to working together with the Lumen8 Media to enhance that experience even further. Our future scope will include the digitalization of signage on all four levels of the MCG and several other initiatives to make sure the MCG remains truly world-class.”

The business said its values lie in the way the fans engage with their favorite team, athlete, or artistes.

The new agency will upgrade and increase the signage footprint at both the above stadiums by installing LED signage on Level 3 of the Marvel Stadium and both Level 2A and Level 4 at the MCG. This will result in the MCG having four levels of LED signage across the Shane Warne Stand.

Said Scott Fitzgerald, General Manager at Marvel Stadium, “The Marvel Stadium continues to evolve and enhance the fan experience to make it a true entertainment hub to enjoy all year round. Working alongside Lumen8 Media will elevate the offering, whether in-stadia or watching along on a screen, to deliver elevated fan and audience engagement experience.”

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