Matchroom Boxing-Rakuten-NSN ‘match’less deal



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Matchroom Boxing heading to Japan Image: Matchroom Boxing

Matchroom Boxing is delighted to confirm a new, landmark agreement with Rakuten Ticket, Inc. and the international company NSN (Never Say Never) that will bring a series of major events to Japan.

‘Matchroom Boxing’ stated that this milestone deal will see Matchroom stage three major world-class events per year in Japan – all live worldwide to DAZN subscribers (excluding Asia) – over the next three years, featuring the best international and domestic fighters.

Brentwood (UK)-based Matchroom Boxing is now firmly established as the foremost fight promoter in the world. With over three decades of vast experience, the company has taken boxing onto another level with a series of groundbreaking promotions that have broken all records for ticket sales and viewership.

Rakuten Ticket is a ticket reservation and sales website managed by Rakuten Ticket, Inc., a Rakuten Group company. The site offers reservation and general sales of tickets for various events, including sports, live performances, concerts and theater/stage performances. In addition to enabling users to earn and use Rakuten Points, the Rakuten Group aims to maximize users’ entertainment experiences by providing a range of original value-added services.

The Rakuten Group, Inc. is a Japanese technology conglomerate based in Tokyo (Japan), founded by Hiroshi Mikitani in 1997.

Barcelona (Spain)-based NSN (Never say Never) is a global company specializing in blurring the boundaries between sport and entertainment to create new opportunities for brands and talent. Founded in 2018, the NSN started as a representation and intermediary agency in the football business, with players such as Andrés Iniesta, Brahim Díaz, Bojan Krkić, Sergi Samper or Junior Firpo. Throughout its five years of existence, it has been diversifying its activity by entering the field of entertainment and currently represents footballers, produces audiovisual content and documentaries.

‘Matchroom Boxing’ further stated that the historic partnership will help supercharge the exciting future of the sport in Japan, providing a series of unmissable sporting spectacles for fight fans.

Remarked Frank Smith, Matchroom Boxing head honcho, “The future of boxing in Japan is incredibly bright. We are delighted to seal this historic partnership with Rakuten Ticket, Inc. and NSN. Japan is an important, strategic market for us to operate in and by bringing our world-class boxing events to this great country, we will not only showcase some of the finest fighters on the planet, but we will help establish some of the country’s leading domestic talents who will undoubtedly prosper on the world’s stage in the years to come.”

Added Joe Umemoto, Rakuten Ticket, Inc. President, “We are very happy to contribute to the development of boxing in our country. The partnership with the NSN and Matchroom will provide many opportunities for the Japanese boxers.”

Exulted Joel Borràs, President and Founder of NSN, “It is a huge source of pride for our company, after three years installed in Japan, to be involved in such an important project that will allow the Japanese public to enjoy a first-class show.”

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