MaxAmaze signs to boost Nou Mestalla tec

Image: Valencia CF

Spanish LaLiga club Valencia C.F. has agreed a long-term partnership with stadium experience company MaxAmaze for it to become a Founding Partner of the Nou Mestalla Stadium.

Valencia CF said MaxAmaze is aware of the enormous potential of the Nou Mestalla in terms of fan experience and has been working to implement a cutting-edge proposal to put in place from its inauguration – one that will be fully adapted to the philosophy of the new home of Valencia C.F.

The Belgian company specialises in transforming events and offering immersive and engaging stadium experiences through the implementation and management of technology, sound, lighting, and images.

Valencia C.F.’s new home will be the Nou Mestalla, a stadium currently under construction and expected to open in 2027. The new stadium will have a capacity of over 70,000 seats, a retractable roof and advanced technological features.

Valencia C.F., or simply Valencia, is a Spanish professional football club based in Valencia, Spain, which currently plays in LaLiga, the top tier of the Spanish football league system. Valencia was founded in 1919 and has played its home games at the 49,430-seater Mestalla Stadium since its opening in 1923.

Klaas De Cosster, CEO of MaxAmaze, explained that, through the new collaboration, “Valencia C.F. fans will be able to experience something never before seen. The stadium will be prepared for the future with the most advanced technology. For MaxAmaze, it is a great privilege to be able to install technology in a new stadium for one of the three largest clubs in LaLiga.”

Javier Solís, Valencia CF’s Director General, hailed the collaboration. He said, “MaxAmaze are a leading company in their sector, with extensive experience in different sports.

“Valencia C.F. were looking for strategic sponsors to accompany us in the inauguration of the Nou Mestalla, and MaxAmaze are, without a doubt, a company that meet the necessary requirements.

“A detailed study of the needs of the new stadium was conducted, and we concluded that they were the perfect partners to accompany us in such an important aspect as lighting, and in creating a top-level experience for fans when they visit the stadium.”

Klaas De Coster added, “What’s unusual about what we do is that we’re not just a lighting, sound, special effects, or LED company—we’re all of that combined.

“We aim to create experiences, first by listening to the club and understanding its culture and that of its fans. Then, with the technology we bring to the club, we interpret and amplify its culture in terms of entertainment and strive to create the best possible experience for the fans.”

Solís concluded by saying, “It’s a great opportunity. The opening of the Nou Mestalla will mark a step forward in the club’s history and having the right partners to bring it to fruition is very important.

“MaxAmaze’s experience in lighting, screens, video and television will elevate the Nou Mestalla experience and turn the new home of Valencia CF into a pioneering stadium in Europe.

“The goal, without a doubt, is to place the Nou Mestalla at the forefront of European sports venues and ensure the fan experience at every match and event is of an excellent standard.”

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