Most Read News | Coliseum Summit Business Conference

F&B boost for LaLiga stadiums with Aramark tie-up

Article posted by Coliseum, November 15^th, 2023

Spain’s LaLiga has teamed up with leading global catering provider Aramark to create a new brand aimed at improving the food and beverage (F&B) experience for fans in stadiums. Aramark said that as consumption has evolved with consumers looking for new ways to experience sport, it has joined... » Read more

1,429 Views

Natty Nou Mestalla transformative investment

Article posted by Coliseum, July 7^th, 2025

The LaLiga team Valencia CF has successfully secured the full financing for their future home ground – the Nou Mestalla in Valencia, Spain – the most significant non-sporting project in the club’s history. ‘VALENCIA CF’ stated that scheduled to open in 2027 the Nou Mestella will serve as... » Read more

1,429 Views

Michigan Athletics bid to keep fans connected

Article posted by Coliseum, August 5^th, 2021

Michigan Athletics (US), in concert with SIDEARM Sports, has launched a new mobile app, allowing fans from across the globe to stay connected and up-to-date on their favorite Wolverine teams. The ‘University of Michigan’ stated that through the app, Michigan fans will enjoy a personalized... » Read more

1,429 Views

Dodgers-Sportfive deal to drive sales

Article posted by Coliseum, April 22^nd, 2022

The Major League Baseball (MLB) team Los Angeles Dodgers (US) have selected global sports marketing agency Sportfive to help secure premier worldwide partnerships for the team, it was announced on April 19th. The ‘Major League Baseball’ stated that as part of the partnership, Sportfive will... » Read more

1,429 Views

Inter Miami’s home becomes Chase Stadium

Article posted by Coliseum, February 22^nd, 2024

Inter Miami CF and JPMorgan Chase have struck a naming rights deal for the MLS club’s 21,500-seat home venue, located in Fort Lauderdale, Florida. The electric home of Inter Miami CF will now be known as Chase Stadium. Formerly called the DRV PNK Stadium, the unveiling of the new name took place... » Read more

1,429 Views

Australia venue make a killing amid COVID

Article posted by Coliseum, October 26^th, 2021

A North Queensland (Australia)-based economist has reported that Townsville’s Queensland Country Bank Stadium has generated $70 million in economic benefits for the region since its opening in February 2020, hosting 30 major events in that time. The ‘Australasian Leisure Management’ stated... » Read more

1,429 Views

Avicii Arena introduces ‘pay with feelings’ concept

Article posted by Coliseum, December 4^th, 2023

Avicii Arena in the Swedish capital Stockholm has launched a new initiative called Break The Silence, to raise awareness around young people’s mental health. Access All Areas said a new store was opened inside the arena on November 23, selling exclusive items to customers by getting them to... » Read more

1,428 Views