Natalie Robyn in FIA ‘driver’s’ seat

Article posted by Coliseum, September 20^th, 2022

Image: FIA

The International Automobile Federation (Fédération Internationale de l’Automobile) (FIA) has appointed Natalie Robyn to be the Federation’s first ever Chief Executive Officer (CEO).

‘FIA’ stated that joining the FIA in the near future, America-born Robyn is a leading international executive with over 15 years experience in both the automotive and financial sectors. Prior to joining the Federation she has held a variety of senior management positions at Volvo, Nissan and DaimlerChrysler.

Paris-based the Fédération Internationale de l’Automobile (FIA) is an association established on June 20^th, 1904 to represent the interests of motoring organizations and motor car users. To the general public, the FIA is mostly known as the governing body for many auto racing events, such as the well-known Formula One. The FIA also promotes road safety around the world.

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‘FIA’ further stated that in this new role, she will be responsible for the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to deliver the leadership’s vision of bringing in reforms within the Federation.

Robyn will also develop new commercial growth plans to increase and diversify the FIA’s revenue streams, ensuring financial stability to provide more resources to its Members.

Commenting on the appointment, the President of FIA, Mohammed Ben Sulayem, said, “The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation. Her extensive experience and leadership will be crucial to improving our finances, governance and operations. She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities and she will be an extremely valuable asset to the FIA and our Members. I welcome her to the team.”

Enthused Robyn, “I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation. I look forward to working with the Members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of the entire staff.”

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