Patrick propel to Moscone Center footfall


New GM for Moscone Center SF Image: ASM Global

ASM Global – the world’s leading producer of entertainment experiences, venue management and event strategy – has appointed Leonie Patrick of the San Francisco Travel Association as the new General Manager for the Moscone Center in San Francisco, California (US) – the Bay Area’s premier convention center.

‘ASM Global’ stated that Patrick, who brings a wealth of experience to the renowned venue, has worked in the San Francisco travel and convention space for two decades.

Los Angeles, California (US)-based ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management – delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.

The George R. Moscone Convention Center, popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California, US. The complex consists of three main halls spread out across three blocks and 87 acres in the South of Market neighborhood.

‘ASM Global’ further stated that the Moscone Center is part of the ASM Global portfolio, the largest and most diverse network of premier convention and trade show venues for millions of exhibitors and attendees across an extensive worldwide footprint that spans five continents.

In making the announcement, ASM Global’s Dan Hoffend, Executive Vice-President of Convention Centers, said, “Leonie’s in-depth experience with SF travel gives her the essential knowledge to expand both new opportunities and new ideas to create a venue that strives to create a powerful experience for every visitor. Her focus will be to actively create an international destination while driving a great value for live meetings and events that drive action within their communities.”

In Patrick’s new role, the former Vice-President of Convention Sales for the official destination-marketing organization for the City and the County of San Francisco will work closely with the group to grow even more beyond what is already one of the industry’s leading convention halls.

Stated Patrick, “I am thrilled about this amazing opportunity to manage the convention center that I’ve booked for 20 years. Being born and raised here, San Francisco has an everlasting hold on me. I take every opportunity to show visitors its sheer beauty and look forward to creating a unique experience for all attendees who visit the Moscone Center.”

Added Carmen Chu, City Administrator, “The Moscone Center draws visitors from around the United States and the world and showcases the innovation, beauty and vibrant art and culture that travelers can expect from San Francisco. I am pleased to work with Leonie to attract more visitors to our world-class convention center and make San Francisco the premier destination for business and convention travel.”

Said Ken Bukowski, Moscone’s Director of Convention Facilities, “Leonie’s palpable love for San Francisco, her successful track record of promoting the City and her vision for enhancing Moscone Center’s status as the United States premier convention center make her the perfect choice for this role. I look forward to continuing our great partnership focused on how the Moscone Center can strengthen San Francisco’s economic recovery and provide an incredible experience for every visitor.”

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