Rams unveils model of new $2.6bn LA stadium



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LA Rams Stadium

The Los Angeles Rams’ future home in Inglewood is going to be a revolutionary project for modern entertainment and professional sports in the world.

Although the Rams and Chargers won’t be moving into their new $2.6 billion stadium until 2020, the model of the complex was unveiled recently. Chris Hibbs, the chief revenue officer for the L.A Stadium and Entertainment District, showed off a model of the new stadium.

Rams Owner Stan Kroenke is spending $2.6b of his private capital to ensure the stadium, part of a greater entertainment district complex, is a state-of-the-art facility that takes advantage of all the modern capabilities that go into today’s newest stadia.

The stadium, which doesn’t have a name yet, is going to be the centerpiece of a 298-acre sports and entertainment district in Inglewood, California.

In order to make sure the Rams can sell a maximum amount of season tickets and the expensive box suites that have the biggest impact on major professional sports franchise ticketing returns, the team opened the LA Stadium Premiere Center just north of Los Angeles International Airport, miles away from the stadium construction.

The Center is a showcase that houses a model of the stadium, various experience rooms meant to mimic features of the stadium and immersive features to give those walking through the facility a sense of what the stadium will look and feel like.

The new stadium, which was originally scheduled to open in 2019, is now slated to open in time for the 2020 NFL season. The $2.6 billion palace is already scheduled to host several huge events including Super Bowl LVI in February 2022, and the opening ceremonies of the 2028 Olympics.

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