San Diego-Ticketmaster deal for seamless ticketing

Article posted by Coliseum, September 27^th, 2019

Image: San Diego Padres / Ticketmaster

Ticketmaster, the leading-edge company boasting prowess in ticketing technologies, has joined hands with Major League Baseball’s San Diego Padres.

The ticketing giant will power the digital ticketing and venue technology for all Padres home games, concerts, and events held at the award-winning Petco Park. As part of this new deal, the brand-new Sycuan Stage which will be hosting all concerts and live events will be supported by Ticketmaster. The Sycuan Stage is inside the ‘Park at the Park’ which is located behind the batter’s eye in center field.

As part of the multi-year deal, the San Diego Padres will install Ticketmaster Presence™, the next generation digital ticketing and venue access control platform. It will give an exalted experience to fans at the ballpark – fast entry to the stadium, proper shield against fraud, and bespoke facilities for Padres fans. Ticketmaster Presence will also help to well-run venue operations of Petco Park, providing real-time fan insights and analytics for event owners.

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Digital ticketing will facilitate Padres supporters to access tickets at their fingertips to all 81 Padres home games on their mobile device and download them to a digital wallet. Starting 2020 season, fans will be able to buy tickets with the help of Ticketmaster app or at ticketmaster.com/mlb.

“Ticketmaster is the premier ticketing and venue platform for live event entertainment, and no one does it better. We couldn’t be more excited to have them as our official ticketing partner starting next season,” commented Erik Greupner, President of Business Operations at the San Diego Padres.

He further shared, “San Diego is a hub for technological innovation, and we want to provide our Padres fans with innovative and seamless ways to make their time at the ballpark even more enjoyable. With Ticketmaster, we’ll be able to deliver that and more.”

Petco Park, which is walking distance from downtown San Diego, and San Diego Padres, have always seen fans walking up to the ticket window at the last moment. Ticketmaster will make everything easy now with fans receiving their tickets instantly via SMS text upon purchase from the box office window.

“The San Diego Padres have long prioritized taking an innovative approach to all aspects of their 50-year strong franchise, from their best-in-class venue to how they engage with their fans,” stated Clay Luter, EVP of Sports at Ticketmaster North America.

“Now with Ticketmaster as their official partner, the Padres and their fans will have the safest and best ticketing options available for Petco Park and Sycuan Stage events thanks to our industry-leading technology, designed to create the most enjoyable live event experiences for fans,” he further stated.

Sycuan Stage is an avant-garde concert venue inside the ‘Park at the Park’ which the Padres officially unveiled earlier this year. The outdoor venue enjoys a 2.8-acre space having a capacity of more than 9,500. The Sycuan Stage in the ‘Park at the Park’ is the first open-air venue of its kind to be included inside a Major League Baseball ballpark.

The San Diego Padres celebrated 50 years of existence in 2019 and have pumped in millions to refurbish Petco Park, which was named the best ballpark in baseball by USA Today. MLB Network picked up Petco Park as the premier food and beverage destination in 2019 thanks to its 15+ locally-based food partners from throughout the San Diego area and its nearly 100 beer offerings.

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