Satisfi Labs-AEG team up to bolster fan fun



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Satisfi Labs and AEG team up Image: Satisfi Labs & AEG

New York (US)-headquartered Satisfi Labs, the conversational artificial intelligence (AI) platform for destinations and experiences, has teamed up with California-headquartered sports and live entertainment company AEG to integrate virtual assistants for the official apps and websites of the ice hockey team Los Angeles Kings and the American professional soccer club – LA Galaxy – sports franchises.

Bill Bailey, CRO, Satisfi Labs, US, is a Member of Coliseum – Global Sports Venue Alliance.

businesswire.com sources stated that the multiyear deal, brokered by AEG Global Partnerships, includes making Satisfi Labs an official partner of the LA Galaxy and LA Kings, and will bring an AI-powered virtual assistant to fans visiting the team apps and websites for real-time conversation and enhanced engagement. The addition of the virtual assistant will also directly benefit fans in the future when they return to STAPLES Center and Dignity Health Sports Park to watch the teams play live with in-person attendance.

The Los Angeles Kings are a professional ice hockey team based in Los Angeles (US). They compete in the National Hockey League (NHL) as a member of the West Division. Their home ground is the 20,000-capacity STAPLES Center in Los Angeles.

The LA Galaxy, also known as the Los Angeles Galaxy, is an American professional soccer club based in the Los Angeles suburb of Carson, California. The Galaxy competes in Major League Soccer, as a member of the Western Conference. The club began play in 1996 as one of the league’s 10 charter members. Their residence is the 27,000-capacity Dignity Health Sports Park in Carson (US).

businesswire.com sources added that as an official partner, Satisfi Labs will be woven into the fabric of both the LA Kings’ and LA Galaxy’s team assets. Satisfi Labs creates custom and conversational search engines for destinations and live entertainment experiences. With partnerships across most of the nation’s professional sports leagues, the company has a long track-record of successfully integrating AI and voice assistants for professional sports and venues in order to optimize the fan experience.

Opined Aaron LeValley, Senior Vice-President, Business Operations and Strategy, AEG Sports/LA Kings, “Satisfi Labs’ conversational tools are invaluable to the fan experience. Whether you’re attending an event in-person or watching from the comfort of home, being able to access information about your favorite team in real-time changes the game. We are always looking for partners who have a passion for sports and the fans who support them, and we can’t wait to see what Satisfi Labs has in store for the future.”

Stated Don White, CEO and Co-Founder of Satisfi Labs, “Bringing new technology experiences to the world of live events is something that Satisfi Labs is very passionate about. As an official partner of AEG starting with the LA Galaxy and LA Kings, we get a chance to support some of our favorite teams while helping their avid fan bases feel even more involved and connected all year long. As the first of many partnerships with beloved teams serving loyal fan communities around the country, we’re looking forward to the start of the 2021 seasons and are thrilled to enrich the fan experience with the help of our technology.”

The new LA Kings and LA Galaxy branded virtual assistants will give fans the opportunity to ask team-related questions and get on-demand answers in return. Fans visiting the team’s apps and websites will gain real-time conversational access to a variety of information including player stats, in-game scores, team standings, and more all year-round. Satisfi’s virtual assistant will also be able to answer fans’ safety-related questions, ticketing inquiries, and will play a crucial role to help promote a safe and positive experience both at home as well as on the ground when fans eventually return to the stadium fold. Satisfi’s AI platform will also allow the teams to better understand fan behaviors and trends, unlocking the full potential of conversational search to improve customer service and offerings.

Noted Josh Veilleux, Senior Vice-President, AEG Global Partnerships, “We’ve entered into this partnership with Satisfi Labs with the long-term goal of growing and expanding our relationship across the AEG portfolio. Satisfi Labs is bringing a branded, AI-powered, virtual assistant to each team, which unlocks a new level of team access for LA Galaxy and LA Kings fans. We look forward to building upon this and evolving the fan experience through technology for many years to come.”

Fans can get a taste of the new AI-powered conversational virtual assistants on the LA Galaxy and LA Kings apps and websites starting this month.

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